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Baker Jeremy

Affiliate Professor at ESCP Europe Business School

Schools

  • ESCP Europe Business School

Links

ESCP Europe Business School

Biography

Jeremy Baker has been on TV or on the radio every week, on average, for the last 5 years. This shows his commitment to new thinking about the consumer.

 

His specialities are: marketing and marketing strategy; the consumer;  and communications - PR, advertising and new media, and SME new enterprise.

 

Research Interest

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David Bruce Montgomery

Research Statement Analysis of competitor response and decision making, strategy, marketing strategy, global strategic alliances, globalization of marketing, global account management, modeling business-to-business buyer behavior, empirical analysis of the manufacturing/marketing interface, metho...

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