Axel Johne

Professor Johne started his career with Imperial Chemical Industries working in market research, product development and marketing management in Europe. He maintains active academic and business contacts with Germany. His special interest is market-led product innovation which he has explored in books such as Industrial Product Innovation: Organisation and Management (translated into Japanese), and Successful Product Development: Management Practices in American and British Firms. He has published extensively in journals such as Management Today, International Journal of Research in Marketing, European Journal of Marketing and Journal of Product Innovation Management.

Qualifications

BA (Liverpool), MPhil (Warwick) and PhD (Strathclyde).

Languages

German.

Chapters (7)

• Johne, A. (2001). Organisation der Produktinnovation. Handbuch des Produktmanagement (pp. 661–682). Frankfurt: Gabler Verlag.
• Johne, A. (1999). Successful Market Innovation. In Sabish, P.D.H.H. (Ed.), Innovations management (pp. 164–170). Heidelberg: Springer Verlag.
• Johne, A. (1997). Insurance product development: managing the changes. In Meidan, A., Lewis, B. and Moutinho, L. (Eds.), Financial Services Marketing: A Reader. (pp. 147–162). London: Dryden Press.
• Johne, A. (1996). Successful product innovation in UK and US firms. In Hart, S. (Ed.), New Product Development: A Reader. (pp. 45–58). London: Dryden Press.
• Johne, A. (1995). Meeting the challenges of product development
• Product Development: Meeting the Challenge of the Design-Marketing Interface. In Bayoumi, T., Eichengreen, B. and Taylor, M. (Eds.), Product Development: Meeting the Challenge of the Design-Marketing Interface (pp. 43–59). London: Routledge.
• Johne, A. (1994). New style product development: the essential ingredients. In Saunders, J. (Ed.), The Marketing Initiative: ESRC Studies into British Marketing Hemel Hempstead: Prentice-Hall.
• Johne, A. and Davies, R.G. (1993). The Dominion Insurance Company. In Ennew, C., Watkins, T. and Wright, M. (Eds.), Cases in marketing financial services (pp. 102–130). Heinemann..

Journal Articles (31)

• Athanassopoulou, P. and Johne, A. (2004). Effective communication with lead customers in developing new banking products. International Journal of Bank Marketing, 22(2), pp. 100–125. doi:10.1108/02652320410521719.
• Harborne, P. and Johne, A. (2003). Creating a project climate for successful product innovation. European Journal of Innovation Management, 6(2), pp. 118–132. doi:10.1108/14601060310475273.
• Johne, A. and Harborne, P. (2003). One leader is not enough for major new service development: Results of a consumer banking study. Service Industries Journal, 23(3), pp. 22–39.
• Johne, A. and Harborne, P. (2003). Creating a project climate for successful product innovation: implications for leadership. European Journal of Innovation Management, 6, pp. 118–132.
• Harborne, P. and Johne, A. (2002). Many leaders make light work in banking innovation projects. Journal of Financial Services Marketing, 6(3), pp. 267–280. doi:10.1057/palgrave.fsm.4770057.
• Johne, A. and Davies, R. (2000). Innovation in medium-sized insurance companies: How marketing adds value. International Journal of Bank Marketing, 18(1), pp. 6–14. doi:10.1108/02652320010315316.
• Johne, A. and Muller Teut, G. (2000). Innovation Als Marktvision: Perspektiven im Innovationsmanagement. Die Bank, 18, pp. 16–14.
• Johne, A. and Davies, R. (1999). Approaches to Stimulating Change in Mature Insurance Companies. British Journal of Management, 10(s1), pp. 19–30. doi:10.1111/1467-8551.10.s1.3.
• Johne, A. (1999). Successful market innovation. European Journal of Innovation Management, 2(1), pp. 6–11. doi:10.1108/14601069910248838.
• Johne, A. (1999). Using market vision to steer innovation. Technovation, 19(4), pp. 203–207. doi:10.1016/S0166-4972(98)00112-6.
• Johne, A. and Storey, C. (1998). New service development: a review of the literature and annotated bibliography. European Journal of Marketing, 32(3/4), pp. 184–251. doi:10.1108/03090569810204526.
• Johne, A. and Muller Teut, G. (1997). Maintaining competitive edge in fast-moving markets. Journal of Financial Services Marketing, 2(1), pp. 74–83.
• Johne, F.A. and Pavlidis, M.P. (1996). How Banks Apply Marketing Expertise to Develop New Derivatives. Journal of Product Innovation Management, 13(5), pp. 440–452. doi:10.1111/1540-5885.1350440.
• Johne, A. (1996). Avoiding product development failure is not enough. European Management Journal., 14(2), pp. 176–180.
• Johne, A. (1996). Succeeding at product development involves more than avoiding failure. European Management Journal, 14(2), pp. 176–180. doi:10.1016/0263-2373(95)00061-5.
• Johne, A. and Pavlidis, P. (1995). Product innovation in banking: How marketing works. Journal of Marketing Management, 11(8), pp. 797–805. doi:10.1080/0267257X.1995.9964391.
• JOHNE, A. (1995). NEW PRODUCT DEVELOPMENT - MANAGING AND FORECASTING FOR STRATEGIC SUCCESS - THOMAS,RJ. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 12(4), pp. 368–368. doi:10.1016/0737-6782(95)90109-4.
• Johne, A. (1994). Listening to the Voice of the Market. International Marketing Review, 11(1), pp. 47–59. doi:10.1108/02651339410057518.
• Johne, A. (1994). Developing new products: marketing for success. Capital Market Strategies, 94(1), pp. 41–46.
• Johne, A. and Vermaak, L. (1993). Does head office involvement matter in product development? Journal of Marketing Management, 9(4), pp. 405–414. doi:10.1080/0267257X.1993.9964249.
• Johne, A. and Vermaak, L. (1993). Head Office Involvement in Financial Product Development. International Journal of Bank Marketing, 11(3), pp. 28–34. doi:10.1108/02652329310027666.
• Johne, A. (1993). Insurance product development: managing the changes. International Journal of Bank Marketing, 11(3), pp. 5–14. doi:10.1108/02652329310027693.
• Johne, A. (1992). Überraschen mit neuen Spielregeln. Absatzwirtschaft pp. 178–184.
• Johne, A. (1992). Don't let your customers lead you astray in developing new products. European Management Journal, 10(1), pp. 80–84. doi:10.1016/0263-2373(92)90047-8.
• Johne, A. (1992). How to pick a winning product. Management Today, February, pp. 72–74.
• Johne, A. (1992). New style product development. Management Decision, 30, pp. 08–11.
• Johne, A. and Rowntree, S. (1991). High technology product development in small firms: a challenge for marketing specialists. Technovation, 11(4), pp. 247–259. doi:10.1016/0166-4972(91)90037-5.
• Johne, A. and Snelson, P. (1990). Successful Product Innovation in UK and US Firms. European Journal of Marketing, 24(12), pp. 7–21. doi:10.1108/03090569010137439.
• JOHNE, A. and SNELSON, P. (1988). AUDITING PRODUCT INNOVATION ACTIVITIES IN MANUFACTURING FIRMS. R & D MANAGEMENT, 18(3), pp. 227–233. doi:10.1111/j.1467-9310.1988.tb00589.x.
• Johne, A. and Snelson, P. (1988). Marketing’s role in successful product development. Journal of Marketing Management, 3(3), pp. 256–268. doi:10.1080/0267257X.1988.9964045.
• Johne, A. (1986). Substance versus trappings in new product management. Journal of Marketing Management, 1(3), pp. 291–301. doi:10.1080/0267257X.1986.9963991.