Avi Shankar
Professor, ManagementInstitute for Policy Research (IPR)Marketing, Business & Society at University of Bath School of Management
Schools
- University of Bath School of Management
Links
Biography
University of Bath School of Management
Personal profile
Research interests
My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it.
Videos
RMS Research: Interview of Avi Shankar
Read about executive education
Cases
Global Mobility Scheme - Potentioanl Collaboration Visits to NTU
1/07/14 → 1/07/15
Project: Research-related funding › International Relations Office Funding
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