Ava Seave

Biography

Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies. As a Quantum Media principal, she has led numerous consulting engagements and has provided senior-level management consulting services to many companies in a broad range of assignments. Before founding Quantum Media with four others in 1998, she was a general manager at three media companies: Scholastic Inc., where she directed the Trumpet Club and Scholastic Specials business units, at The Village Voice where she was responsible for all non-advertising revenue and administrative management including circulation, shipping and distribution, list sales, print and on-line syndication and consumer advertising and public relations and at TVSM, the owner of the country's largest cable listings magazine. She started her career at Dell Publishing (a division of Doubleday) and as a photography editor for two horticulture magazines. Professor Seave's university teaching experience beyond CBS includes teaching at the Columbia Journalism School and at the New York University School of Professional and Continuing Education in the Masters of Publishing and E-management programs. Professor Seave is on the Board of Waywire.com. She is also on the non-profit boards of the American Poetry Review, DeLaSalle Academy and The Pembroke Center for Teaching and Research on Women. 

Teaching

Spring 2018

Media and Entertainment: Strategy Consulting Projects (MBA)

Summer 2017

Media and Entertainment: Strategy Consulting Projects (MBA)

Spring 2017

Media and Entertainment: Strategy Consulting Projects (MBA)

Summer 2016

Media and Entertainment: Strategy Consulting Projects (MBA)

Spring 2016

Media and Entertainment: Strategy Consulting Projects (MBA)

Summer 2015

Media and Entertainment: Strategy Consulting Projects (MBA)

Spring 2015

Media and Entertainment: Strategy Consulting Projects (MBA)

Summer 2014

Media and Entertainment: Strategy Consulting Projects (MBA)

Spring 2014

Media and Entertainment: Strategy Consulting Projects (MBA)

Spring 2013

Media & Entertainment Strategy: Analysis, Innovation & Implementation (MBA)

Spring 2012

Media & Entertainment Strategy: Analysis, Innovation and Implementation (EMBA)

Columbia Caseworks cases

Native Advertising: Innovation or Trendy Trap? (2014)
Coauthor(s): Ava Seave

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Contently: Evolution of a Media Start-Up (2014)
Coauthor(s): Ava Seave

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Scripps Networks' Integration of Recipezaar (2011)
Coauthor(s): Ava Seave, Carla Graubard

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Research

Books

The Information Needs of Communities: The Changing Media Landscape in a Broadband Age (2011)
Coauthor(s): Ava Seave, Steve Waldman

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The Story So Far: What We Know About the Business of Digital Journalism (2011)
Coauthor(s): Lucas Graves, Bill Grueskin, Ava Seave

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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies (2009)
Coauthor(s): Jonathan Knee, Bruce Greenwald, Ava Seave

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