Audrey Azoulay
assistant professor of the practice - marketing department at Carroll School of Management
Schools
- Carroll School of Management
Expertise
Links
Biography
Carroll School of Management
EDUCATION
Post-Graduate, Université Paris I Panthéon-Sorbonne
M.A., B.A., Université Paris III La Sorbonne Nouvelle
EXPERTISE/RESEARCH INTERESTS
Professor Audrey Azoulay is an assistant professor of the practice of marketing at Boston College’s Carroll School of Management. Professor Azoulay’s research focuses on brand management, communication and luxury marketing. She has developed a scale to measure brand personality and has shown how brand personality should be used in corporate brand communications. She is also researching the behavior of luxury goods consumers.
Prior academic experience includes teaching at HEC Paris and Seattle University. She has also been a visiting scholar at Kellogg School of Management (Northwestern University), and a research associate at Harvard Business School. Her industry experience includes L’Oreal, Polo Ralph Lauren, Louis Vuitton, and advertising agencies.
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