Asim Ansari
William T. Dillard Professor of Marketing at Columbia Business School
Biography
Columbia Business School
Biography
Professor Ansari's research address customer relationship management, customization of marketing activities and product recommendations over the Internet, Social networks modeling and Bayesian modeling of consumer actions. Prior to joining Columbia in 1996, Ansari was with the university of British Columbia, Canada. Ansari has several publications in leading journals in marketing and allied fields. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics and Psychometrika. Ansari is the recipient of the Paul Green Award from the American Marketing Association (1994) for his work on ecustomization, His other work has been nominated for the O'Dell Award (2005 and 2007), Paul Green Award (2003 and 2008) and the Long Term Impact Award from the INFORMS society for Marketing Science (2009). Ansari serves as an Associate Editor for Management Science and Quantitative Marketing and Economics, and is on the editorial board of Marketing Science. Professor Ansari teaches the core marketing course and PhD courses on empirical modeling and Bayesian methods in marketing. He is the recipient of the Dean's Award for Teaching Excellence (2009).
Teaching
Spring 2018
Summer 2017
MS Marketing Internship (PHD)
MS Marketing Thesis, 1.5 point (PHD)
MS Marketing Thesis, 3 points (PHD)
Spring 2017
Pricing Strategies (MBA)
Pricing Strategies (EMBA)
(PhD) Empirical Models I (PHD)
Pricing Strategies (MBA)
Fall 2016
Marketing Models, MS students (MBA)
Spring 2016
Fall 2015
(PhD) Bayesian Modeling & Computation (PHD)
Spring 2015
Pricing Strategies (MBA)
(PhD) Empirical Models I (PHD)
Spring 2014
(PhD) Empirical Models I (PHD)
Fall 2013
Pricing Strategies (EMBA)
(PhD) Bayesian Modeling & Computation (PHD)
Spring 2013
Managing Marketing Programs (MBA)
Spring 2012
Managing Marketing Programs (MBA)
Columbia Caseworks cases
Cheyef Halak: Driving Social Change in Lebanon (2012)
Coauthor(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia
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Research
Journal articles
A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models In Management Science (2014)
Coauthor(s): Yang Li, Asim Ansari
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Dynamic Targeted Pricing in B2B Relationships In Marketing Science (2014)
Coauthor(s): Jonathan Zhang, Oded Netzer, Asim Ansari
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Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach In Quantitative Marketing and Economics (2012)
Coauthor(s): Asim Ansari, Ricardo Montoya, Oded Netzer
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Modeling Multiple Relationships in Social Networks In Journal of Marketing Research (2011)
Coauthor(s): Asim Ansari, Florian Stahl
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Customer Channel Migration In Journal of Marketing Research (2008)
Coauthor(s): Asim Ansari, Carl Mela, Scott Neslin
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Consumers'' Price Sensitivities Across Complementary Categories In Management Science (2007)
Coauthor(s): Sri Devi Duvvuri, Asim Ansari, Sunil Gupta
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A Model of Consumer Learning for Service Quality and Usage In Journal of Marketing Research (2007)
Coauthor(s): Raghuram Iyengar, Asim Ansari, Sunil Gupta
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Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach In Quantitative Marketing and Economics (2006)
Coauthor(s): Mohamed Lachaab, Asim Ansari, Kamel Jedidi, Abdelwahed Trabelsi
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Semi-parametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis In Psychometrika (2006)
Coauthor(s): Asim Ansari, Raghuram Iyengar
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Leveraging Information Across Categories In Quantitative Marketing and Economics (2003)
Coauthor(s): Raghuram Iyengar, Asim Ansari
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E-Customization In Journal of Marketing Research (2003)
Coauthor(s): Asim Ansari, Carl Mela
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Choice and the Internet: From Clickstream to Research Stream In Marketing Letters (2002)
Coauthor(s): Randolph Bucklin, James Lattin, Asim Ansari, Eloise Coupey, John Little, Carl Mela, Alan Montgomery, Joel Steckel, David Bell
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Heterogeneous Factor Analysis Models: A Bayesian Approach In Psychometrika (2002)
Coauthor(s): Asim Ansari, Kamel Jedidi, Laurette Dube
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Hierachical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparision of Fit, Prediction, and Part-Worth Recovery In Journal of Marketing Research (2002)
Coauthor(s): Rick Andrews, Asim Ansari, Imran Currim
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Internet Recommendation Systems In Journal of Marketing Research (2000)
Coauthor(s): Asim Ansari, Skander Essegaier, Rajeev Kohli
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A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models In Marketing Science (2000)
Coauthor(s): Asim Ansari, Kamel Jedidi, Sharan Jagpal
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Bayesian Factor Analysis for Multilevel Binary Observations In Psychometrika (2000)
Coauthor(s): Asim Ansari, Kamel Jedidi
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The ''Shopping Basket'': A Model for Multi-Category Purchase Incidence Decision In Marketing Science (1999)
Coauthor(s): Puneet Manchanda, Asim Ansari
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The Max-Min-Min Principle of Product Differentiation In Journal of Regional Science (1998)
Coauthor(s): Asim Ansari, Nicholas Economides, Joel Steckel
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Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants In Marketing Letters (1997)
Coauthor(s): Wayne DeSarbo, Asim Ansari, Pradeep Chintagunta, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, Michel Wedel
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Pricing a Bundle of Products and Services: The Case of Nonprofits In Journal of Marketing Research (1996)
Coauthor(s): Asim Ansari, S. Siddarth, Charles Weinberg
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A Nested Logit Model for Brand Choice Incorporating Variety Seeking and Marketing Mix Variables In Marketing Letters (1995)
Coauthor(s): Asim Ansari, K. Bawa, Avijit Ghosh
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Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction In Journal of Consumer Research (1994)
Coauthor(s): Jacob Jacoby, James Jaccard, Imran Currim, Alfred Kuss, Asim Ansari, Tracy Troutman
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Competitive Positioning in Markets with Nonuniform Preferences In Marketing Science (1994)
Coauthor(s): Asim Ansari, Nicholas Economides, Avijit Ghosh
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Working papers
Building a Social Network for Success (2012)
Coauthor(s): L Bremer, Asim Ansari, Florian Stahl, Mark Heitmann
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Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights (2010)
Coauthor(s): Martin Zemborain, Gita Johar, Asim Ansari
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Bayesian Multinomial Processing Tree Models (2010)
Coauthor(s): Asim Ansari, Marc Vanhuele
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Generalized Customer Base Models for Non-Contractual Settings (2007)
Coauthor(s): Asim Ansari, Raghuram Iyengar, Peter Fader
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Multicategory Brand Effects (2000)
Coauthor(s): Puneet Manchanda, Asim Ansari, Sunil Gupta
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Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach (1999)
Coauthor(s): L. Dube, Kamel Jedidi, Asim Ansari
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Awards And Honors
Dean''s Award for Teaching Excellence 2009
For teaching in the core curriculum
Finalist for the INFORMS Society for Marketing Science Long Term Impact Award, 2009
Manchanda, P., A. Ansari and S. Gupta, (1999), "The Shopping Basket: A Model for Multi-Category Purchase Incidence Decisions," Marketing Science, 18, 95-114
Finalist for the Paul E. Green Award, 2008
Ansari A., C. Mela and S. Neslin (2008) "Customer Channel Migration," Journal of Marketing Research. February. 45, 60-76
Finalist for the William F. O''Dell Award, 2007
Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
Finalist for the William F. O''Dell Award, 2005
Ansari, A., S. Essegaier and R. Kohli, (2000), "Internet Recommendation Systems," Journal of Marketing Research, 363-375
Paul E. Green Award, 2003
Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
Finalist for the Paul E. Green Award, 2002
Andrews, R., A. Ansari, and I. Currim (2002) "Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Part-Worth Recovery," Journal of Marketing Research, 87-98
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