Ashraf Ramzy

Ashraf Ramzy is founder and CEO of Narrativity®, a results driven, full service Corporate Story Identity & Strategy Consultancy. Ramzy, internationally acknowledged as a thought leader in the field of Corporate Story, is specialised in strategic issues regarding Brand and Reputation Management and Corporate and Organisational Identity. He has been featured in major publications, television and radio interviews and has presented at the Smithsonian Institute in Washington DC.

With an academic background in Narratology and a career in marketing Ramzy has over 20 years of experience and excellence in the field of organisational and brand communication strategy. Prior to launching Narrativity he has worked at renowned agencies such as BBDO, TBWA and Publicis. He has worked for clients such as Nissan, Canon, Frito-Lay, the Netherlands Heart Foundation, ABN AMRO, KLM, Aer Lingus, Carglass, Havensteder, The Amsterdam Maritime Museum, SNV Netherland Development Organisation and several Dutch Ministries (Urban Planning; Traffic & Transport; Health).

As a Christian from a Muslim country, an Egyptian in the Netherlands and a European in America, Ramzy has a deep understanding of issues of identity, culture and identification.

“I have experienced, both personally and professionally, that questions about Identity are best dealt with from a narrative perspective. After all, your identity is the story you write with your character, plot with your choices and tell with your actions. The only story you can really tell is your own. And at the end of the day, the power of your story determines the measure of your success.” (www.narrativity.nl)