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Aradhna Krishna

Dwight F. Benton Professor of Marketing at Stephen M. Ross School of Business

Schools

  • Stephen M. Ross School of Business

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Biography

Stephen M. Ross School of Business

Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in Economics from Delhi University. Besides the Ross school, she has also spent time at Columbia University, New York University, Hong Kong University of Science and Technology and the National University of Singapore.

Dr. Krishna is a behavioral scientist focused on persuasion. She studies how different aspects of product and communication design impact people's perceptions and behaviors, e.g., how does one design a communication that makes people choose more healthy food. Her work has looked at decisions related to health and nutrition, sensory and non-conscious marketing, food marketing, corporate social responsibility, and political decision making. She is consistently in the lists of the most productive marketing professors in the world. Harvard Business Review recently acknowledged her as "the foremost expert in the field of sensory marketing". She was awarded as a Fellow of the Society of Consumer Psychology, the organization's highest honor, in recognition of her contributions to consumer psychology.

Dr. Krishna has more than 100 published articles in journals like the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review, Journal of Economic Theory, and others. She is an associate editor for the Journal of Consumer Research and the Journal of Marketing Research. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK.

Dr. Krishna currently serves on an Expert Advisory Board to the World Food Program for Nutrition Retail Strategy, and is a consultant to Global Alliance for Improved Nutrition. Previously, she has been on the Board of Directors of Northern Technology International Corporation, and on an advisory panel for BAT. Her consulting and research relationships include Best Buy, GfK, Procter & Gamble, General Mills, Sauza, Red Scout, Kimberly Clark, The Futures Company, Ohrenstein & Brown, Reeves & Brightwell LLC, and C.S. Mott Children’s Hospital. She has also served as an expert witness for Dell and Hallmark Entertainment Inc.

EDUCATION

  • PhD New York University 1989
  • MBA Indian Institute of Management 1984
  • BA University of Delhi 1982

Videos

Read about executive education

Books

Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Turkish AuthorsKrishna, Aradhna Published Date2016 Source Palgrave Macmillan, NYC

Customer Sense: How the 5 Senses Influence Buying Behavior Translations: Chinese AuthorsKrishna, Aradhna Published Date2016 Source Palgrave Macmillan

Customer Sense: How the 5 Senses Influence Buying Behavior Translations: Japanese AuthorsKrishna, Aradhna Published Date2016 Source Palgrave Macmillan, NYC

Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Chinese AuthorsKrishna, A. Published Date2016 Source hibooks

Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Japanese AuthorsKrishna, A. Published Date2016 Source Yuhikaku

Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Turkish AuthorsKrishna, A. Published Date2016 Source ka kitap

Customer Sense: How the 5 Senses Influence Buying Behavior AuthorsAradhna Krishna Published Date2013 Source Palgrave Macmillan, NYC

Customer Sense: How the 5 Senses Influence Buying Behavior AuthorsKrishna, Aradhna Published Date2013 Source Palgrave Macmillan

Customer Sense: How the 5 Senses Influence Buying Behavior AuthorsAradhna Krishna Published Date2013 Source Palgrave Macmillan, NYC

Sensory Marketing: Research on the Sensuality of Consumers, Chinese Edition AuthorsAradhna Krishna Published Date2012 Source Oriental Press

Sensory Marketing: Research on the Sensuality of Consumers, Chinese edition AuthorsAradhna Krishna Published Date2012 Source xxxx

Sensory Marketing: Research on the Sensuality of Products AuthorsAradhna Krishna Published Date12/2009 Source Routledge Academic

Sensory Imagery for Design AuthorsAradhna Krishna Published Date2016 Source Taylor & Francis The Psychology of Design: Creating Consumer Appeal Rajeev Batra

Sensory Marketing and Anthropology: A Survey (Turned Down Invited Chapter) AuthorsKrishna, A. Published Date2015 Source Berghahn Book publishers Creative Engagements, Journal of Business Anthropology Brian Moeran and James Carrier

Review of Sensory Marketing (Turned Down Invited Chapter) AuthorsKrishna, A. Published Date2015 Source Now Publishers Foundations and Trends in Marketing Josh Eliasgberg, Bernd Schmitt and Olivier Toubia

Sensory Imagery for Design AuthorsKrsihna, A Published Date2015 Source Taylor & Francis The Psychology of Design Batra, R

As I See it: Sensory marketing AuthorsAradhna Krishna Published Date2011 Source Pearson Higher Education Consumer Behavior: Buying, Having and Being (9th edition) Mike Solomon

Do Size Labels have a Common Meaning across Consumers? AuthorsAradhna Krishna, Nilufer Aydinoglu, and Brian Wansink Published Date2009 Source Routledge Academic Sensory Marketing: Research on the Sensuality of Consumers Aradhna Krishna

Introduction to Sensory Marketing AuthorsAradhna Krishna Published Date2009 Source Routledge Academic Sensory Marketing: Research on the Sensuality of Consumers Aradhna Krishna

The Gist of Gustation: Taste, Food and Consumption AuthorsAradhna Krishna and Ryan Elder Published Date2009 Source Routledge Academic Sensory Marketing: Research on the Sensuality of Consumers Aradhna Krishna

Papers

  • Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Turkish AuthorsKrishna, Aradhna Published Date2016 Source Palgrave Macmillan, NYC
  • Customer Sense: How the 5 Senses Influence Buying Behavior Translations: Chinese AuthorsKrishna, Aradhna Published Date2016 Source Palgrave Macmillan
  • Customer Sense: How the 5 Senses Influence Buying Behavior Translations: Japanese AuthorsKrishna, Aradhna Published Date2016 Source Palgrave Macmillan, NYC
  • Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Chinese AuthorsKrishna, A. Published Date2016 Source hibooks
  • Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Japanese AuthorsKrishna, A. Published Date2016 Source Yuhikaku
  • Customer Sense: How the 5 Senses Influence Buying Behavior Translation: Turkish AuthorsKrishna, A. Published Date2016 Source ka kitap
  • Customer Sense: How the 5 Senses Influence Buying Behavior AuthorsAradhna Krishna Published Date2013 Source Palgrave Macmillan, NYC
  • Customer Sense: How the 5 Senses Influence Buying Behavior AuthorsKrishna, Aradhna Published Date2013 Source Palgrave Macmillan
  • Customer Sense: How the 5 Senses Influence Buying Behavior AuthorsAradhna Krishna Published Date2013 Source Palgrave Macmillan, NYC
  • Sensory Marketing: Research on the Sensuality of Consumers, Chinese Edition AuthorsAradhna Krishna Published Date2012 Source Oriental Press
  • Sensory Marketing: Research on the Sensuality of Consumers, Chinese edition AuthorsAradhna Krishna Published Date2012 Source xxxx
  • Sensory Marketing: Research on the Sensuality of Products AuthorsAradhna Krishna Published Date12/2009 Source Routledge Academic
  • Sensory Imagery for Design AuthorsAradhna Krishna Published Date2016 Source Taylor & Francis The Psychology of Design: Creating Consumer Appeal Rajeev Batra
  • Sensory Marketing and Anthropology: A Survey (Turned Down Invited Chapter) AuthorsKrishna, A. Published Date2015 Source Berghahn Book publishers Creative Engagements, Journal of Business Anthropology Brian Moeran and James Carrier
  • Review of Sensory Marketing (Turned Down Invited Chapter) AuthorsKrishna, A. Published Date2015 Source Now Publishers Foundations and Trends in Marketing Josh Eliasgberg, Bernd Schmitt and Olivier Toubia
  • Sensory Imagery for Design AuthorsKrsihna, A Published Date2015 Source Taylor & Francis The Psychology of Design Batra, R
  • As I See it: Sensory marketing AuthorsAradhna Krishna Published Date2011 Source Pearson Higher Education Consumer Behavior: Buying, Having and Being (9th edition) Mike Solomon
  • Do Size Labels have a Common Meaning across Consumers? AuthorsAradhna Krishna, Nilufer Aydinoglu, and Brian Wansink Published Date2009 Source Routledge Academic Sensory Marketing: Research on the Sensuality of Consumers Aradhna Krishna
  • Introduction to Sensory Marketing AuthorsAradhna Krishna Published Date2009 Source Routledge Academic Sensory Marketing: Research on the Sensuality of Consumers Aradhna Krishna
  • The Gist of Gustation: Taste, Food and Consumption AuthorsAradhna Krishna and Ryan Elder Published Date2009 Source Routledge Academic Sensory Marketing: Research on the Sensuality of Consumers Aradhna Krishna

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