Antonio Moreno

Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit, teaching empirical technology and operations management. Before joining HBS, he was an associate professor in the Kellogg School of Management.

Professor Moreno uses data and empirical approaches to study operations management, with a main focus on retail. His primary aims include exploring operational consequences of innovative business models, addressing fundamental questions in operations strategy, and developing models to help firms make better operational decisions. Most of his work uses novel data sets that he has obtained through collaboration with companies or collected himself. Professor Moreno’s work has appeared in journals such as Management Science, Marketing Science, Manufacturing & Service Operations Management, Information Systems Research, and Sloan Management Review, and has been covered by several media outlets. He has also received the Wickham Skinner Early-Career Research Accomplishments Award from the Production and Operations Management Society.

Professor Moreno earned a B.Sc. in electrical engineering, an M.Sc. in industrial engineering, and an M.Sc. in electrical engineering from Technical University of Catalonia. He has an MA in statistics and a PhD in operations and information management from the Wharton School of the University of Pennsylvania.