Antonio La Rosa

Senior executive with more than 20 years in Business, Commercial & Marketing & Digital transformation -- member of executive boards. 3 languages spoken (Spanish, English, French). Experience working in multinational companies and for Private Equity firms. Results oriented with

deep experience in international and local markets (Europe & USA) in a wide diversity of sectors: FMCG, Media, Technology-Online and

Leisure. Disruptive strategic thinker helping to transform Company business models through digitalisation, sales & marketing strategies, innovation and ensuring all organization works as a single team towards the same objective. Working in Digital Transformation since 2008.

CORPORATE EXPERIENCE

• Currently Consultant in Sales & Marketing and Digital Transformation.

• 2012-2018: Chief Sales & Marketing & Digital officer at Parques Reunidos

• 2008-2012. MICROSOFT: Chief Marketing Officer. Consumer Area. WESTERN EUROPE

• 2006-2008: VIACOM: Strategic Marketing & Communications Director. WESTERN EUROPE

• 2002-2006: COCA-COLA: Marketing Mgr. Coke Group. IBERIA REGION.

• 1998-2002: COCA-COLA: Channel & Trade Marketing Mgr. SPAIN

• 1997-1998: PARAMOUNT & UNIVERSAL Home Entertainment: Brand Manager. SPAIN

• 1995-1997: L´ORÉAL: Chief de Produit L´Oreal Perfection Make up. SPAIN

ACADEMIC EXPERIENCE

• Feb 01-Present. Adjunct Professor at IE Business School. Madrid, Spain. Adjunct Professor of the Sales & Marketing area. Masters: Ex-MBA, Global Communities (On line). teaching Commercial & Marketing Management: Brand & Product Strategy, Commercial & Sales Policy, Communication, Digital Marketing.

ACADEMIC BACKGROUND • 2000: Ex. MBA. IE Business School. Madrid, Spain

• 1989-1994: UNIVERSIDAD PONTIFICIA COMILLAS (ICADE), Madrid, Spain. Five-year degree in Economics and Business Administration. Finance Specialty

• Since Feb 19: Doing PHD on Business Administration. Thesis: Defining an Omni channel Sales & Marketing model