Ann Kronrod

Ann Kronrod is an Assistant Professor in the Department of Marketing, Entrepreneurship and Innovation. She earned her Ph.D. in Marketing and Cognitive Science of Language from Tel Aviv University, and later completed her education as a Postdoctoral Researcher at MIT, Sloan School of Management. Prior to joining UMass Lowell, Ann Kronrod was an Assistant Professor at Michigan State University, and then Visiting Assistant Professor at Northeastern University and at Boston University. Ann Kronrod is a marketing researcher with extensive background in linguistics. Her research interests span a wide variety of subjects that can be categorized as marketing communication, consumer behavior, word-of-mouth and pro-social marketing. She often integrates her knowledge of linguistics in her research.

AWARDS AND HONORS

• Seed Grant - How Can the Language on Social Networks Enhance Well-Being Before, During, and After Covid-19 (2020) - Donahue Center Business Ethics
• USING AN APP TO IMPROVE SLEEP - EXPLORING THE USE OF FIGURATIVE LANGUAGE IN ENCOURAGING HEALTHIER SLEEP (2019), Scholarship/Research - University of Massachusetts, Lowell
• Seed Grant for Interdisciplinary Research - Employing Machine Learning to Explore Figurative Language in Health Forums as Indicator of Enjoyment with Health Activities (2018), Scholarship/Research - University of Massachusetts, Lowell
• Using Questions to Encourage Financial Planning - Seed Grant to Explore Linguistic Elements in Financial Planning Communication (2018), Scholarship/Research - Donahue Center for Business Ethics
• It’s Fun to Run – or is it Just a Pun? Detecting Signs of Enjoyment with Physical Activity and Food Choices through Computational Analysis of Figurative Language in Online Communication (2018), Scholarship/Research - UMass Lowell Seed Grant
• Using A Pun To Make Healthy Life Fun: Exploring The Use Of Figurative Language In Encouraging Healthier Behavior (2018), Scholarship/Research - Business-Health Mini-Grant
• MSI Research Competition on "Social Interactions and Social Media Marketing" (2014), Scholarship/Research - Marketing Science Institute
• ISF Program for the Advancement of Research in the Social Sciences (2011), Scholarship/Research - Israel Foundations Trustees

Education

• Postdoctoral Researcher Massachusetts Institute of Technology - Sloan School of Management (2010 — 2012)
• Postdoc Ben-Gurion University of the Negev (2009 — 2010)
• Ph.D. Tel Aviv University (2005 — 2010)