Anjali Bal

Anjali S. Bal is an Assistant Professor of Marketing at Babson College (USA). Anjali is the Managing Director of Balbro Inc. a family business based out of Tucson, AZ. Prior to joining Babson College, Anjali was an Assistant Professor of Marketing at Dominican University of California (USA) and a lecturer at the Beedie School of Business at Simon Fraser University (Canada). Anjali has taught numerous courses including: Principles of Marketing, Sports Marketing and Brand Management.

Anjali was nominated as teacher of the year for all of Dominican University of California in 2013-2014 and was rated in the top 10% of teachers at Simon Fraser University in 2011, 2012.

Anjali's research has been published in such journals as: the European Journal of Marketing, Journal of Advertising Research, the Journal of Consumer Behavior, Business Horizons, the Journal of Public Affairs, and the Journal of Marketing Education. Additionally, she has published a case study with Ivy Publishing and a number of book chapters. Primarily Anjali's research focuses on marketing strategy with particular focus on art, politics and current affairs.

Anjali was a guest editor on two special issue of the Journal of Public Affairs. She is on the Editorial Review Board of the Journal of Advertising Research and is a regular reviewer for numerous journals. Additionally, Anjali has acted as track chair for the Academy of Marketing Science. Anjali is a proud co-chair Martin Luther King Jr.Legacy Day Committee.

Academic Degrees

• Ph D, Simon Fraser University
• MBA, Rotterdam School of Management, Erasmus University
• BA, University of California San Diego