Anika Stuppy

Bio

Since 09/2018 Assistant Professor of Marketing, Tilburg University
10/2018 PhD in Marketing, Erasmus University
08/2015-12/2015 Visiting Scholar, University of Colorado Boulder 2013 Diploma in Psychology, University of Cologne

Expertise

Anika studies hedonic experiences. Hence, what people feel and think while consuming products, services, or entertainment media. Within this domain, she pursues several streams of research. For example, she examines why consumers with negative self-views sometimes choose to consume inferior products. Another project decodes how present enjoyment is shaped by past experiences in a product domain. In a third stream of research, she examines when entertainment media is enjoyable - and when it is not. Anika's research has been published in the Journal of Experimental Psychology: General and the Marketing Science Working Paper Series. She has presented her work at numerous international conferences, such as the Association for Consumer Research North American Conference and the Society for Consumer Psychology Conference. Between August 2015 and December 2015, she was a visiting research scholar at the Leeds School of Business, University of Colorado at Boulder.

Teaching

• 328052 Marketing for Pre-Masters, Course Coordinator and Lecturer, Fall 2018 - Present
• Master Thesis Marketing (Marketing Management), Thesis Supervisor and Second Reader, Fall 2018 - Present

Courses

• Marketing for Pre-master

Recent publications

• How sampling high- and low-quality products affects enjoyment
  Stuppy, A., & van den Bergh, B. (2021). How sampling high- and low-quality products affects enjoyment. Psychology & Marketing.
• I am, therefore I buy - Low self-esteem and the pursuit of self-verif…
  Stuppy, A., Mead, N. L., & van Osselaer, S. M. J. (2020). I am, therefore I buy: Low self-esteem and the pursuit of self-verifying consumption. Journal of Consumer Research, 46(5), 956-973.
• Power increases the socially toxic component of narcissism among indi…
  Mead, N. L., Baumeister, R. F., Stuppy, A., & Vohs, K. D. (2018). Power increases the socially toxic component of narcissism among individuals with high baseline testosterone. Journal of Experimental Psychology: General, 147(4), 591-596.
• Heroic leaders and despotic tyrants: How power and status shape leade…
  Stuppy, A., & Mead, N. L. (2016). Heroic leaders and despotic tyrants: How power and status shape leadership outcomes. In S. T. Allison, G. R. Goethals, & R. M. Kramer (Eds.), Handbook of Heroism and Heroic Leadership (pp. 476-494). Routledge.
• Two sides of the same coin: Money can promote and hinder interpersona…
  Mead, N. L., & Stuppy, A. (2014). Two sides of the same coin: Money can promote and hinder interpersonal processes. In E. Bijleveld, & H. Aarts (Eds.), The Psychological Science of Money (pp. 243-262). Springer.