Angela Y. Lee

Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007.

Dr. Lee is a consumer psychologist. Her expertise is in consumer learning, goals and emotions. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China (Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She is the editor-in-chief of the Journal of the Association for Consumer Research, and currently serves on the editorial boards of the Journal of Consumer Research and the Journal of Marketing Research. She is a Fellow of the American Psychological Society and a Fellow of the Society of Experimental Social Psychology. Dr. Lee is a Past President of the Association for Consumer Research, a former Board Member of the American Marketing Association, and serves on the board of the Sheth Foundation.

At the Kellogg School, Dr. Lee teaches the Behavioral Marketing Science course in the MBA program, and a doctoral seminar on consumer psychology. She has served as the faculty advisor of the Global Initiatives in Management class for China, Japan and South Africa.

Dr. Lee is a native of Hong Kong where she worked as a fundraising consultant for nonprofit organizations before entering academia. She received a BBA in Marketing and Travel Industry Management from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Marketing from the University of Toronto.

Research Interests

• Conscious and nonconscious influences of memory on judgment and choice
• Goal, motivation and self regulation
• Cross-cultural psychology
• Affect, emotion and metacognition
• Self identity

Education

• Ph.D., 1995, Marketing, University of Toronto
• M.Phil., 1990, Economics, University of Hong Kong
• B.B.A., 1981, Marketing & Travel Industry Management, University of Hawaii

Academic Positions

• Mechthild Esser Nemmers Professor, Marketing, Kellogg School of Management, Northwestern University, 2007-present
• Professor, Marketing, Kellogg School of Managament, Northwestern University, 2006-present
• Visiting Professor, Marketing, , Hongkong University of Science and Technology, 2008-2008
• PepsiCo Professor of International Marketing , 2006-2007
• Associate Professor, Marketing, Kellogg School of Management, Northwestern University, 2001-2006
• Visiting Associate Professor of Marketing, Cornell University, 2000-2001
• Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 1995-2001

Awards

• APS Fellow, American Psychological Society
• University of Hawaii Hall of Honor, University of Hawaii at Manoa
• Mechthild Esser Nemmers Professorship, 2007
• Invited Speaker, Society of Personality & Social Psychology Attitude Pre-Conference , 2006
• PepsiCo Research Chair in International Marketing, 2006
• Stanley Reiter Best Paper Award, Kellogg School of Management, 2006
• Consortium Faculty, AMA Sheth Foundation Doctoral Consortium , 2003, 2004, 2005
• Invited Speaker, Midwestern Psychological Association Meeting , 2001, 2005
• MSI Young Scholar, Marketing Science Institute, 2001
• Winner of the Otto Klineberg Award , 2000
• Kraft Research Chair, 1997
• McManus Research Chair, 1996, 1998
• AMA Doctoral Consortium Fellow, 1994

Editorial Positions

• Editor, Journal of the Association for Consumer Research, 2019-2020
• Editorial Board Member, Journal of Consumer Research, 2007
• Editorial Board Member, Journal of Marketing Research, 2003