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The Chartered Institute of Marketing

Biography

The Chartered Institute of Marketing

In addition to working as a professional copywriter and corporate trainer, Andrew writes both fiction and non-fiction on a variety of subjects, as a ghost writer, author and blogger. An American by birth, Andrew has worked in Italy, London and Edinburgh with several large corporates, in roles related to training, writing, marketing and sales. Along the way he has developed a reputation for passion and delivering against challenging objectives. He has a strong financial sector background and wide-ranging experience in writing for different audiences. He has extensive experience in B2B markets. Andrew’s copywriting and creative B2B marketing experience, both agency and in-house, include marketing copy, web copy, sales aids, proposals, reporting (monthly, quarterly, interim, annual), strategy documents, ‘thought leadership’/content marketing, press articles, technical guides, product guides, investor/customer education and brochures. By taking a focused, research-based approach, Andrew concentrates on helping individuals and organisations to deliver messages and use language effectively to influence, persuade and where relevant win more business.

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