Andrea Rurale

Andrea Rurale is a Lecturer at the Department of Marketing at Università Bocconi.

At SDA Bocconi, he is the Director of the Master in Arts Management and Administration (MAMA). He has conducted research and education projects with major enterprises.

His research activities focus on cultural marketing, consumer behaviour, experiential marketing, CRM and marketing communication.

He is the author of books and articles on his topics of interest. His works have been published in Psychology and Marketing. He has been a Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico). He is the Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Istituto musicale superiore Monteverdi Conservatory in Cremona.

Andrea earned a degree from Università Bocconi and a PhD in Marketing from Universitat de València.

Teaching domains

• Marketing & Sales Integration
• CRM
• Event Marketing
• Strategic Brand Management
• Big Data and AI Marketing

Companies

• Director International Program in Arts Management (IPAM) SDA Bocconi Asia Center (2019)
• Presidente Conservatorio Claudio Monteverdi (2017)
• Director Master in Arts Management and Administration (MAMA) SDA Bocconi (2015)
• Codirector Master in International Arts Management - HEC Montréal - SMU Dallas (MMIAM) - SDA SDA Bocconi (2015)
• Presidente FAI Lombardia FAI - Fondo Ambiente Italiano (2014)
• Lecturer in Marketing Università Bocconi (2013)
• Adjunct Professor Southern Methodist University (2020 — 2021)
• Consigliere Teatro Amilcare Ponchielli (2019 — 2020)
• Contract Professor Università Bocconi (2007 — 2013)

Education

• Doctor of Philosophy - PhD Universitat de València
• Economia e legislazione per le imprese Università Bocconi