GIBS Business School


Alison Reid | Community Dental Services CiC | 2018 UK EO Award Winner


GIBS Business School
Director: Personal and Applied Learning at GIBS (Gordon Institute of Business Science)

Alison is an Associate Director at The Gordon Institute of Business Science with the portfolio of Personal and Applied Learning.

Her Academic background is in Sports Psychology (Hons), Business Management and Coaching (Masters & Professional).

Her professional background and training is as a facilitator and coach and she has a particular interest in the power of group coaching for impact in business.

Since 2007, Alison has worked the majority of her time at GIBS, starting the initiatives in Personal Development at the school.

The centre now looks after 100 faculty who are experts in learning and business coaching and personal development. It’s responsible for Best Practice and Research in Personal Learning.

Personal and Applied Learning also delivers:

  • Coaching Fieldwork Services, 
  • Customised specialist  coaching and mentoring programmes,
  • Professionally accredited training programmes for coaches (ICF approved), and 
  • Manages Programme Design and Faculty Deployment for the School for Personal Learning concentrations across programmes (academic, public and corporate)

Alison speaks at conferences, has written a book chapter on group coaching, and has published research in local and international journals.

Her particular coaching interests are in narrative, gestalt, neuroscience and group coaching.

Her teaching style is facilitative and she loves using graphic, narrative, systemic techniques in facilitative learning.

Alison is PCC registered with the ICF and a Board member of the International GSAEC (Graduate School Alliance of Education for Coaches)


​Professional Associate


  • BA Psychology (Hons.) (Wits​)
  • MMBEC (Business Executive Coaching) (cum laude) (WBS)

Fields of Interest

  • ​Coaching skills for managers/ leaders
  • Professional coaching skills for coaches
  • Group coaching
  • Neuroscience in individual and organizational behavior.
  • Effectiveness
  • Learning  
  • The Nexus between coaching and teaching for business school
  • Group coaching for leadership development / identity development of managers
  • Developing wmen leaders

Professional Memberships

  • ​Harvard Institute of Coaching
  • Graduate School Association of Executive Coaching (GSAEC)
  • ICF

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