Alisa Goikhman

As a UX designer I explored mobility justice at VW Future Center Europe, led the design of a graph-based navigation system for complexity at Filed 33, and worked independently and in collaboration with different agencies.

I was employed as a design researcher by the Austrian Centre for Digital Humanities (ACDH), collaborated with the University of Salamanca, and was a fellow at the Interaction Lab at Holon Institute of Technology. I teach design for higher education in Germany and abroad.

At Future Center Europe I was part of a team working on the future of autonomous mobility. For over 4 years we delivered numerous experienceable prototypes exploring the challenges and opportunities of a Level-4 MaaS fleet. As part of my role, I led the topic of mobility justice for individuals across genders, age groups, and physical abilities. And helped to validate hypotheses around questions of ownership, man-machine collaboration, and cognitive biases in the perception of safety and security.

I worked as head of design at Field 33, a SaaS B2B platform for organizational complexity. It uses ontologies, knowledge graphs and machine learning to make business landscapes machine-readable and quantifiable. As head of design, I helped to conceptualize the product and shape its MVP. Besides the hand-on work on the features and the design system, I facilitated workshops and collaborated with external stakeholders.

Succary Studio is a one-stop-shop design agency. During my three years at the studio, We worked with clients across sectors, including broadcasting, tech, culture and NGOs.

As a guest researcher at the Digital Humanities Center at the Austrian Academy of Science (ACDH ÖAW) I was part of a team that explored innovative interfaces for navigating the rich texture of the German rural dialects. The researchers at ACDH invited me to facilitated the adoption and application of design thinking processes and methodology to research in digital humanities.

Education

• Master's Degree Universität der Künste Berlin (2014 — 2016)
• b.des Bezalel Academy of Art and Design (2005 — 2009)

Companies

• Lecturer in Experience Design University of Europe for Applied Sciences (2022)
• Head of UX Field 33 (2021 — 2022)
• Senior User Experience Designer Volkswagen Group Future Center Europe GmbH (2017 — 2021)
• Guest Lecturer weißensee kunsthochschule berlin (2017 — 2017)
• Guest Researcher Österreichische Akademie der Wissenschaften | Austrian Academy of Sciences (2016 — 2017)
• User Experience Consultant Freelance UX/UI (2012 — 2017)
• Tutor HIT - Holon Institute of Technlogy (2012 — 2013)
• TA Bezalel Academy of Art and Design (2011 — 2013)
• Lead UI/UX designer Succary LTD (2009 — 2012)

Skills

• Teaching
• Motion Design
• Creative Direction

Other

Physical Computing, User Interface, Motion Graphics, User Experience, Art Direction, Web Design, User Interface Design, Graphic Design, Visual Communication, Interaction Design