Alice Wilby

I am a London based stylist and creative director who has been pioneering Sustainable Style since launching Futurefrock in 2009.

Most recently together with my creative partner Khandiz Joni at A Novel Approach, I Art Directed and Produced the successful, 2018 global Fashion Revolution campaign.

Together with Khandiz I co-founded Novel Beings, the world’s first agency exclusively representing Fashion Stylists, Hair & Make-Up Artists, Props and Food Stylists. Who all exclusively work with sustainable, ethical, environmentally friendly products.

Re-launched, as A Novel Approach. An Art Direction duo, who work with brands to create creative solutions for a brighter future.

I also sit on the Global Advisory Board for Fashion Revolution. A registered charity, Fashion Revolution is a global movement, calling for transparency and systematic change in the fashion industry.

My Sustainable Styling has appeared in publications including Vogue, The Telegraph and Metro.

My commercial clients include Disney, French Connection, Ford, Universal Records and The BBC.

I teach the short course in Sustainable Fashion at CSM and have appeared on BBC2 as a Sustainable Fashion Expert.