Alfred Tan

Alfred is uniquely trained in Business Design Thinking by the prestigious Rotman School of Management’s Rotman DesignWorks at the University of Toronto. Rotman has developed a curriculum built around Roger Martin's famous concepts on Integrative Thinking and Business Design, they are considered as one of the most influential management thinkers in the world. Alfred is certified by the University of Toronto to practice, facilitate and teach Business Design Thinking to SME’s and government agencies on a commercial and educational level in Singapore - an initiative driven by the Singapore government’s economic development board.

Alfred received his Bachelor of Science in Hospitality Management from Florida International University in Miami USA. Thereafter he was selected by The Ritz-Carlton Hotel Company to join them as a Market Research Analyst opening two of its hotels in New York City through the difficult period of 911. After spending 3 years in New York, he returned to Singapore where he continued his passion at The Ritz-Carlton Millennia Singapore and later went on to join luxury hospitality brands such as Raffles Hotels & Resorts and eventually opening Capella Hotel on Sentosa. His area of focus was Sales & Marketing, Special Events & Services, Total Quality Management (TQM), and the Talent Quality Selection Process (QSP).

Alfred also dedicated four years to teaching in Singapore Polytechnic as a full-time lecturer where he developed and taught modules and curriculum specialising in Tourism, and Business Design Thinking. While at Singapore Polytechnic, he co-created the polytechnic’s 50th diploma specializing in Design Thinking for business called Diploma in Business Innovation and Design.