Alexander Josiassen

Presentation

Alexander holds a PhD from Melbourne University in Melbourne, Australia. Alexander is Professor, and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark.

His research focuses on consumer/tourist behavior, and on firm strategy and creating competitive advantages. He has published on these topics in the most prestigious international marketing and tourism journals, and he is also the author of one of the leading textbooks on global marketing management.

Alexander’s main teaching interest is also in the area of global marketing management. In terms of supervision, you are welcome to make contact if you are ambitious and looking for a Thesis supervisor.  
 

Primary research areas

• Cross-cultural and international marketing
• Consumer behavior
• Marketing theory and marketing strategy
• Quantitative Modelling
• Service Research
• Tourism and Hospitality Management
   

Courses

Global marketing management
Consumer psychology
Understanding consumer across cultures
 

Supervision

Supervises broadly in topics in marketing and tourism, with a focus on academic quality and practical impact. Contact me if you are ambitious and looking for a supervisor.