Alexander Genevsky

Dr. Genevsky received his Ph.D. in Psychology from Stanford University with a focus on decision-making and affective neuroscience. Previously, he received his bachelor's degree in Computer Science from Binghamton University (SUNY). Dr. Genevsky's research explores the social and emotional influences that shape consumer decisions and behavior. Using behavioral experimentation, market-level data analysis, and neuroimaging, he probes emotional and cognitive reactions to decision-making scenarios and subsequent influences on preference and choice. Relatedly, current projects explore the potential to scale what we learn in the lab to develop models that more accurately describe and predict market-level behavior in the real world.

Education

• Ph.D. Stanford University (2010 — 2016)
• MA San Francisco State University (2005 — 2008)
• BS Binghamton University (1995 — 2000)

Companies

• Assistant Professor of Marketing and Consumer Neuroscience Rotterdam School of Management, Erasmus University (2016)
• Ph.D. Psychology Stanford University (2010 — 2016)
• e-Business Consultant IBM Global Services (2001 — 2004)
• Web Developer HotJobs.com (2000 — 2001)