Alexander Depaoli

Education

• PhD Business Administration, Stanford University
• PhD Minor, Management Science and Engineering, Stanford University
• BA Economics, Brown University
• BA Cognitive Science, Brown University

Research & Teaching Interests

• DePaoli teaches undergraduate Introduction to Marketing. His research focuses on consumer behavior, predominantly with emphasis on how emotion and affect influence consumers’ judgment and decision making. His current work explores the impacts of emotion in consumer reasoning, multi-attribute choice, and satiation.

Industry & Academic Experience

• DePaoli has been affiliated with the Stanford Graduate School of Business, the Stanford Technology Ventures Program, and the Hasso Plattner Institute of Design. He has served as a marketing and behavioral science consultant for several Silicon Valley-based startups, largely in the tech and biotech spaces.

Services to the Profession

• DePaoli is an active member of the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making.

Selected Presentations

• DePaoli, Alexander, Uzma Khan, & Itamar Simonson (2017). Reason-Product (In)Compatibility: Affective and Cognitive Factors in Consumer Reasoning. The Society for Consumer Psychology Conference, San Francisco, CA, February.
• DePaoli, Alexander & Itamar Simonson (2016). Revealing and Erasing Consumers’ Preferences for Affectively-Charged Attributes. The Society for Judgment and Decision Making Conference, Boston, MA, November.
• DePaoli, Alexander, Uzma Khan, & Itamar Simonson (2016). Reason-Product (In)Compatibility: Affective and Cognitive Factors in Consumer Reasoning. The Society for Judgment and Decision Making Preconference to the Society for Personality and Social Psychology Conference, San Diego, CA, January.
• DePaoli, Alexander & Itamar Simonson (2015). Revealing and Erasing Consumers’ Preferences for their Values and Identities. The North American Conference for the Association of Consumer Research, New Orleans, LA, October.
• DePaoli, Alexander & Uzma Khan (2014). Favorites Fall Faster: Greater Liking Leads to Faster Satiation. The North American Conference for the Association of Consumer Research, Baltimore, MD, October.

Companies

• Associate Teaching Professor of Marketing Northeastern University (2019)
• Visiting Assistant Professor of Marketing Northeastern University (2017 — 2019)
• Start-up Consultant Freelance (2013 — 2017)
• Graduate Researcher Stanford University Graduate School of Business (2011 — 2017)
• Consumer Behavior Writer Freshplum (acquired by TellApart) (2012 — 2013)
• Undergraduate Research Assistant Brown University (2010 — 2011)
• Clinical Development Consultant Anthera Pharmaceuticals, Inc. (2011 — 2011)
• Research Assistant Columbia Business School (2010 — 2010)
• R&D Intern QAD (2009 — 2009)