Alessandro Giudici

Lecturer in Management at Cass Business School


  • Cass Business School




Cass Business School

Alessandro Giudici is a Lecturer in Management part of the Strategy Group at Cass Business School. His research focuses on business models and network orchestrators (e.g. venture associations, incubators, etc.) predominantly from a capability perspective. He teaches BSc and FT MBA modules on strategy and he leads the FTMBA Strategy Consulting Project. His work has been published in Strategic Organization, Business History, and Long Range Planning or it is currently under review.

Alessandro joined Cass Business School as Research Fellow in January 2014 to work on a EPSRC-funded research program focusing on "building better business models" under the direction of Professor Charles Baden-Fuller, Centenary Professor of Strategy, and Professor Stefan Haefliger, Professor in Strategic Management and Innovation. As part of this program, he co-developed the free resource for business model thinking:, currently in beta version.

Before joining Cass, in 2013 Alessandro completed his PhD in Strategy and Entrepreneurship at Cranfield School of Management (Cranfield University, UK), focusing on how network intermediaries – such as venture associations, incubators, universities-led forums and government agencies – can support entrepreneurial firms in systematically sensing and seizing new opportunities, through tailored services. His PhD was awarded with no corrections and with the Director’s Prize for Best Doctoral Thesis 2013.

In 2013 Alessandro was also a post-doctoral researcher at the Small Business Research Centre part of Kingston Business School (Kingston University, UK) where he worked on a number of projects such as a RCUK-funded pilot study on how government agencies leverage digital services to support SME internationalization. In the same year, he also worked as a teaching fellow at Bath School of Management (University of Bath, UK). Previously, he taught and tutored sessions at Cranfield School of Management, Hult Business School (London campus), Kingston Business School and at the University of Pisa (Italy).

As part of the business model program at Cass, Alessandro is currently integrating his research interests with a personal passion for social businesses into projects looking at the governance of impact-oriented incubators as well as of organizations delivering education programmes for impact entrepreneurs in sub-Saharan Africa.

Alessandro is a regular reviewer for Long Range Planning and an ad-hoc reviewer for the Journal of Management Studies, Strategic Organization, the International Small Business Journal and the Journal of Strategic Information Systems. In 2013, Alessandro received the Outstanding Reviewer Award from the Business and Policy Division of the Academy of Management Conference. In 2011, 2012, and 2013, he also obtained three Outstanding Reviewer Awards in the Strategy Practice Interest Group from the Strategic Management Society.

Alessandro holds an MSc (cum laude) in Strategy and a BSc (Hons) in Management from the University of Pisa, a Master of Research from Cranfield School of Management, and in 2012 has been a visiting researcher at Mays Business School (Texas A&M University). Before his PhD, Alessandro gained industry background as a marketing executive in the fast-moving consumer goods sector.


PhD, MRes, MSc (cum laude) and BSc (Hons).




Primary Topics

  • Business Models
  • Strategic Management

Additional Topics

  • Entrepreneurship & Small Business Management
  • Voluntary Sector Managemen

Featuring Publication

Cannatelli, B., Smith, B., Giudici, A., Jones, J. and Conger, M. (2016). An Expanded Model of Distributed Leadership in Organizational Knowledge Creation. Long Range Planning . doi:10.1016/j.lrp.2016.10.002.

Chapters (2)

  • Župič, I. and Giudici, A. (2016). Designing and implementing innovative business models. In Škerlavaj, M., Černe,, M., Dysvik, A. and Carlsen, A. (Eds.), Capitalizing on Creativity at Work. Fostering the Implementation of Creative Ideas in Organizations (pp. 153–164). Edward Elgar Publishing. ISBN 978-1-78347-649-7.
  • Zupic, I. and Giudici, A. (2016). New Venture Growth: Current Findings and Future Challenges. In Blackburn, R., De Clercq, D. and Wang, Z. (Eds.), The Sage Handbook of Small Business and Entrepreneurship Sage Publications Limited. ISBN 978-1-4739-2523-6.

Journal Articles (5)

  • Baden-Fuller, C., giudici, A., haefliger, S. and morgan, M.S. (2017). Business Models and Value: Analytical Comparisons of Scalable Solutions. Academy of Management Annual Meeting Proceedings, 2017(1) . doi:10.5465/AMBPP.2017.90.
  • Lanzolla, G. and Giudici, A. (2017). Pioneering strategies in the digital world. Insights from the Axel Springer case. Business History, 59(5), pp. 744–777. doi:10.1080/00076791.2016.1269752.
  • Cannatelli, B., Smith, B., Giudici, A., Jones, J. and Conger, M. (2016). An Expanded Model of Distributed Leadership in Organizational Knowledge Creation. Long Range Planning . doi:10.1016/j.lrp.2016.10.002.
  • Giudici, A. and Reinmoeller, P. (2012). Dynamic capabilities in the dock: A case of reification? Strategic Organization, 10(4), pp. 436–449. doi:10.1177/1476127012457977.
  • Giudici, A., Reinmoeller, P. and Ravasi, D. Open-system orchestration as a relational source of sensing capabilities: Evidence from a venture association. Academy of Management Journal .

Editorial Activities (5)

  • Journal of Management Studies, Referee, 2016 – present.
  • International Small Business Journal, Referee, 2015 – present.
  • British Journal of Management, Referee, 2015 – present.
  • Strategic Organization, Referee, 2014 – present.
  • Long Range Planning, Referee, 2010 – present.


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