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Rotterdam School of Management


Rotterdam School of Management
Professor of Marketing Research


Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).

Professor Smidts is director of RSM''s Erasmus Center for Neuroeconomics. He is the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He is a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) since 2012. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence. 

His work on decision neuroscience has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as Social Cognitive & Affective Neuroscience, the Journal of Neuroscience, Nature Reviews Neuroscience and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Professional experience

Full Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

## Award

  • ERIM Top Article Award (2002) ## Courses

ERIM Research Clinic Marketing

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BERMRC003
  • ECTS: 4 Level: Master


  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME057
  • ECTS: 6 Level: Master

Past courses

Current Topics in Marketing Research

  • Study year: 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Neuroeconomics: how the brain decides

  • Study year: 2014/2015, 2013/2014
  • Code: BKBMIN018
  • ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3


  • Study year: 2014/2015, 2013/2014
  • Code: RSMME052
  • ECTS: 6 Level: Master

Topics in Consumer Behavior (3): Advances in Consumer Neuroscience

  • Study year: 2013/2014
  • Code: BERMASC025
  • ECTS: 5 Level: Master

## Recognitions

Editorial positions (7)

  • Academy of Management Journal

Ad Hoc Reviewer

  • International Journal of Research in Marketing

  • Journal of Consumer Research

Ad Hoc Reviewer

  • Journal of Marketing Research

Ad Hoc Reviewer

  • Journal of Consumer Psychology

Editorial Board

  • Jaarboek NVMI


  • Journal of Neuroscience, Psychology, and Economics

Consulting Editor

Organization Memberships (3)

  • Institute for Operations Research and the Management Sciences


  • European Marketing Academy


  • Society for Neuroeconomics


Side positions (5)

  • MarktOnderzoekAssociatie (MOA)

Chairman Stichting Toetsingsbureau KCC

  • NWO MaGW

Board member

  • TKI Dinalog

Board member

  • Neuromarketing Science and Business Association (NMSBA)

Advisory Board Member

  • Society for Neuroeconomics


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