Compare courses
Rotterdam School of Management


Rotterdam School of Management
Professor of Marketing Research

Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM).

Professor Smidts is director of RSM's Erasmus Center for Neuroeconomics. He is the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).

Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence.

His work on decision neuroscience has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as Social Cognitive & Affective Neuroscience, the Journal of Neuroscience, Nature Reviews Neuroscience and Neuron.

His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.

Show more

Read about executive education

Other experts

Bill Parent is lecturer in public policy at the UCLA Luskin School of Public Affairs. He teaches Leadership and Management of Nonprofit Organizations and Leadership in the Public Interest. Since coming to the Luskin School in 2000, he has served as Associate Dean for Administration, Associate De...
Biography Joe Thomas is interim dean of the Cornell SC Johnson College of Business, as well as the Anne and Elmer Lindseth Dean Emeritus and professor of operations management at the Samuel Curtis Johnson Graduate School of Management. He served Johnson as its dean for five years, returning to t...
Bio Mike is Managing Director at Sutter Hill Ventures. He was Founding CEO of Pure Storage and is now co-Chairman. He was Founding CEO of Snowflake Computing and now sits on the board. He is currently Founding CEO of Laserlike and sits on the board. His other directorships include Sumo Logic, Si...