Alan N. Hoffman

Professor Emeritus of Strategic Management at Bentley University

Biography

Bentley University

Alan Hoffman (Doctor of Business Admin., Indiana University, 1982) is Professor of Management. Dr. Hoffman is also co-author of Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 15th edition (Prentice-Hall/Pearson). He formerly served as visiting Professor of Strategic Management in the OneMBA Program at the Rotterdam School of Management at Erasmus University, the Netherlands. He served as MBA Program Director at Bentley University from 2006-2010. He also served on the MBA Advisory Board of The New England College of Business and Finance. His major areas of interest include strategic management, global strategy, investment management and technology. He is co-author of The Strategic Management Casebook and Skill Builder textbook. Publications have appeared in the Academy of Management Journal, Human Relations, the Journal of Business Ethics, the Journal of Business Research, and Business Horizons. He has authored forty strategic management cases including: Harley Davidson, Inc., The Boston YWCA, Ryka, Inc., Liz Claiborne, Ben & Jerry's, NTN Systems, Cognex, Cisco Systems, Sun Micosystems, Palm, Inc., Handspring, Ebay, AOL/Time Warner, Apple Computer, Wynn Resorts, Tivo, Intuitive Surgical, Whole Foods Market, and TomTom Inc., Amazon, GE, Delta Airlines, Netflix, Target, Sonic Restaurants and Uber. Previously taught at the University of Connecticut at Storrs. Ten of his cases were used for the SAM National Case Competition. Recipient of the 2004 Bentley College Teaching Innovation award for MG755: The Organizational Life Cycle - The Boston Beer Company Brewers of Samuel Adams Lager Beer. He has been invited to speak on teaching strategic management at the Strategic Management Society's Annual Meeting in Paris, France, in September, 2018.

Teaching Interests

  • Global Strategy; Strategic Management

Research Interests

  • Strategic Management Casewriting

Consulting/Practice Interests

  • Investment Management; Strategic Management

Awards and Honors

  • 2017, Facebook Case study selected as the case used for the SAM National Case Study Competition, April, 2017, Society for the Advancement of Management - SAM
  • 2015, 3D Systems: "Stuck in the Middle " of the 3D Printer Boom Case study selected as the case used for the SAM National Case Study Competition, April, 2015, Society for the Advancement of Management - SAM
  • 2014, Harley Davidson Case study selected as the case used for the SAM National Case Study Competition, Las Vegas, NV, April, 2014, Society for the Advancement of Management - SAM
  • 2013, Netflix, Inc. The 2011 Rebranding/Price Debacle Case study selected as the case used for the SAM National Case Study Competition, April, 2013, Society for the Advancement of Management - SAM
  • 2012, Tesla, Inc. Case study selected as the case used for the SAM National Case Study Competition, Dallas, TX, April, 2012, SAM
  • 2011, Whole Foods Market Case study selected as the case used for the SAM National Case Study Competition, April, 2011, Society for the Advancement of Management - SAM
  • 2010, Tom Tom: New Competition Everywhere Case study selected as the case used for the SAM National Case Study Competition, April, 2010, Society for the Advancement of Management - SAM
  • 2009, Wynn Resorts, Ltd. Case study selected as the case used for the SAM National Case Study Competition, Dallas, TX, April, 2009, Society for the Advancement of Management - SAM
  • 2006, Apple Computer, iMac; iPod and iTunes. Case Study selected as the Case Study for the 2006 National SAM Case Competition, April, 2006.
  • 2005, AOL/Time Warner: A Bad Idea from the Start Case Study selected as the Case Study for the 2005 National SAM Case Competition, Las Vegas, NV, April, 2005.
  • 2004, Bentley College Teaching Innovation Award Recipient for MG:755 - The Organizational Life Cycle: The Boston Beer Company
  • 2003, Palm Computing Inc. Case Study selected as the Case Study for the 2003 National SAM Case Competition, Texas, April, 2003.
  • 2002, Distinguished Service Award Bentley College Chapter of Beta Gamma Sigma.
  • 1998, Liz Claiborne Inc. Case Study selected as the Case Study for the 1998 National SAM Case Competition.

Books

  • Wheelen (deceased), T., Hunger (deceased), D., Hoffman, A. N., Bamford, C. (2017). Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 15th Edition, (15th Edition) 825. Upper Saddle, NJ: Pearson/Prentice Hall
  • Wheelen (deceased), T., Hunger (deceased), D., Hoffman, A. N., Bamford, C. (2014). Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 14th Edition, (14th Edition) 912. Upper Saddle, NJ: Pearson/Prentice Hall
  • Hoffman, A. N. (2011). Major Contributor, Strategic Management Text, T. Wheelen and J.D. Hunger 13th Edition, Pearson Prentice-Hall, 2011. Major Contributor, Strategic Management Text, T. Wheelen and J.D. Hunger 13th Edition, Pearson Prentice-Hall, 2011
  • Hoffman, A. N., O'Neill, H. (1993). The Strategic Management Casebook and Skill Builder. 764. Minnesota: West College Publishing

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