Alan Middleton Schulich Executive Education Centre at York Univeristy, Canada
SEEC Alumni Breakfast Series - Management in a "Black Swan"/"VUCA" World with Alan Middleton PhD


Schulich Executive Learning Centre


Executive director, Schulich Executive Education Centre (SEEC) and professor of marketing in the Schulich School of Business at York University. BSc (London, UK); MBA & PhD (Schulich)

After a stellar 25-year career as a marketing practitioner with Esso Petroleum, UOP Inc. then rising to the position of executive vice-president and board of directors member of J. Walter Thompson (JWT) worldwide and president/CEO of JWT Japan, Alan left to complete his PhD at the Schulich School of Business at York University, where he is currently on the faculty. He has also taught at Rutgers Graduate School of Business in the US and at business schools in Argentina, China, Russia and Thailand. In September 2001 he took over as executive director of the Schulich Executive Education Centre (SEEC), which trains more than 16,000 managers and executives domestically and internationally.

Alan co-wrote the books Advertising Works II and Ikonica – A Fieldguide to Canada’s Brandscape, and published papers for the ACA/ICA on Marketing Communications ROI, Client-Agency compensation strategies and Client-Agency Relations. He is a co-founder of the ‘Cassie’ advertising awards, is a member of the Academic Committee of Leger Marketing and was inducted in to the Canadian Marketing Hall of Legends in the mentor category in 2005.


Broadening Opportunity Through Leadership Diversity (B.O.L.D.)› Masters Certificate in Marketing Communications Leadership› Schulich Mini-MBA: Essentials of Management›

Areas of Interest

  • General Management
  • Marketing

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