Ajay K. Sirsi

Ajay K. Sirsi is a marketing professor at the Schulich School of Business at York University, where he teaches marketing management, market research, marketing and sales strategies, branding, and marketing communications at the executive, masters, and undergraduate level. He is also a facilitator at the Schulich Executive Education Centre.

Ajay is the author of many books, including: Marketing: A Roadmap to Success, A Manual for Instructors for Marketing A Roadmap to Success, Marketing Led – Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace, Marketing: Real People, Real Decisions. His latest work, Customer Segmentation, is in progress.

Sirsi has also contributed many articles that have appeared in prominent academic and practitioner journals such as the Journal of Consumer Research, Canadian Journal of Marketing Research, the Journal of Health Care Marketing, the Journal of Hospital Marketing, the Journal of Professional Services Marketing, and Marketing magazine. He is a recipient of the prestigious Robert Ferber Award and the award for best article published in the Journal of Consumer Research. Sirsi has also presented his work at numerous international conferences.

Sirsi has undertaken both consulting and educational activities for FT Global 500 corporations in the United States, Canada, Bermuda, Brazil, China, France, India, Japan and Korea in the areas of developing business and marketing strategy, sales execution, building brand equity, customer needs assessment, customer satisfaction and service quality, new product development, customer segmentation, and sales training. A partial list of his clients includes Baxter, Bayer, Bombardier, International Paper, Manulife Financial, Purolator, Royal Bank, StarTech.com, Tetra Pak, and TELUS.