Abhishek Pani

Bio

Abhishek Pani is Senior Director, Data Sciences and New Products at Adobe. He heads a team of data scientists and engineers responsible for building the core data science stack and related products across Adobe’s Creative Cloud & Marketing Cloud offerings. His team focuses on developing scalable products that span various domains including digital marketing, customer analytics, sales optimization, forecasting and large scale experimentation. He received his Ph.D. in Operations Research from the University of Maryland and joined Adobe through the acquisition of Efficient Frontier, an online advertising startup, where he headed the research and algorithms team. In the past, he has also worked in management consulting.

Academic Degrees

• PhD,Operations Research, University of Maryland

Academic Appointments

• Lecturer, Stanford GSB, 2015-2016

Teaching

Degree Courses

2017-18

MKTG 576: Digital Marketing

There has been a rapid evolution of digital means of communicating with consumers and advertising to them, driven by changes in technologies and consumer behavior. Readership of traditional print media has gone down dramatically, and television...

2016-17

MKTG 576: Digital Marketing

There has been a rapid evolution of digital means of communicating with consumers and advertising to them, driven by changes in technologies and consumer behavior. Readership of traditional print media has gone down dramatically, and television...