Aaron Sackett

Aaron Sackett, PhD, teaches in both the undergraduate and graduate programs at the University of St. Thomas Opus College of Business. His expertise lies in the domain of consumer psychology and persuasion.

Broadly speaking, Sackett's research focuses on judgments, decision-making and social influence. His current projects focus on goal-setting, entrepreneurial decision-making and marketing efforts to promote civic engagement. He is passionate about doing scholarly research with positive real-world impact. Sackett's project examining ways to increase voter turnout through minimalist social influence techniques was a winner of the Knight Cities Challenge grant competition.

Sackett has published work in major journals including the Journal of Risk and Uncertainty, the Journal of Personality and Social Psychology and Psychological Science. His research has received coverage in many media outlets including NPR, BBC Radio, the MIT Sloan Management Review, the New York Times and The Atlantic.

Sackett is an active reviewer for numerous scholarly journals and academic conferences in both marketing and psychology and has served as a business consultant and expert witness on topics related to social influence and consumer behavior.