A. Siluvairaja

Dr. Siluvairaja is presently the Chairperson, Prof.CK Prahalad Centre for Emerging India, LIBA. A certified “Entrepreneurship Educator” by Stanford, IIMB and NEN, he has over eight years of experience in the industry and has been with the institute for the last twenty years. He has designed and conducted several EDPs, seminars, and workshops. He has published papers, articles and books. He has developed Career Planning modules for the students. His areas of interest include Entrepreneurship, Marketing, Career Planning and General Management. He teaches Marketing and Entrepreneurship courses at the institute. Besides several paper presentations he has published a book on “Educational Entrepreneurship’. He has conducted more than 50 EDP’s for aspiring entrepreneurs. Apart from identifying, organising, executing various real-time projects he has also co-ordinated the RITES (Rail India Technical & Economic Services) sponsored National Study “To identify the Passengers Preferences inside the Rail Coach”. He has also assisted in US Aid sponsored action Research project of WLSME LIBA-CISSD project. Presently doing an impact study on JRS activities for Srilankan Refugees.

Qualification & Specialization : B.Com, PG Diploma in Marketing Management, PG Diploma in Peace and Value Education, M.A(Public Administration), Master of Marketing Management, MBA, M.Phil, Ph.D. – Entrepreneurship & Marketing

Experience In Years Teaching/Practice/Industry/Research : 08 years in industry / 21 years in Academics

Academic Biography

• B.Com,(Loyola College)
• M.A Public Administration, (University of Madras)
• Master of Marketing Management, (Pondicherry University)
• MBA, (Madurai Kamaraj University)
• M.Phil, (Madurai Kamaraj University)
• EPGDMM(Loyola Institute of Business Administration),
• P.G.Dip. Peace and Value Education(Madurai Kamaraj University),
• Ph.D(Gandhigram)
• “Entrepreneurship Educator” jointly certified by Stanford, IIMB and NEN.

Area of Interest

• Entrepreneurship,
• MSME’s,
• Marketing
• Career Development and General Management.