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School of Continuing Studies

XCPD-766 Capstone Course in Social Media

Aug 19—Sep 2, 2019
USD 1195
Oct 28—Nov 10, 2019
USD 1299
Dec 2—15, 2019
USD 1299

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Course Details

This course serves as in-depth review of the program content. In addition, participants will present and defend a social media project they plan to create, implement, manage, and assess at work. Faculty and peers provide feedback and assess the effectiveness of the plan and lessons learned. Participants must also submit a brief strategic communications plan.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Employ lessons from previous social media management courses with a holistic and rounded perspective
  • Plan a social media campaign focusing on their organization's goals
  • Implement and manage social media usage within a real world environment
  • Evaluate and present an assessment of how social media use affects his/her organizational goals and priorities


Meg Cohen is a communications and facilitation professional with expertise in the association, non-profit, and higher education sectors. In addition to her role as Assistant Dean for Marketing and Communications Programs at SCS, Cohen is an Instructor for the Social Media Management certificate p...