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School of Continuing Studies

XCPD-766 Capstone Course in Social Media

Oct 28—Nov 10, 2019
USD 1299
Dec 2—15, 2019
USD 1299
Mar 2—15, 2020
USD 1299
+2 more options

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Course Details

This course serves as in-depth review of the program content. In addition, participants will present and defend a social media project they plan to create, implement, manage, and assess at work. Faculty and peers provide feedback and assess the effectiveness of the plan and lessons learned. Participants must also submit a brief strategic communications plan.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Employ lessons from previous social media management courses with a holistic and rounded perspective
  • Plan a social media campaign focusing on their organization's goals
  • Implement and manage social media usage within a real world environment
  • Evaluate and present an assessment of how social media use affects his/her organizational goals and priorities
The Chartered Institute of Marketing

Social Media Marketing

Next dates

Oct 1, 2019
London, United Kingdom
GBP 595 ≈USD 742
GBP 595 per day
Nov 19, 2019
Birmingham, United Kingdom
GBP 595 ≈USD 742
GBP 595 per day
Dec 4, 2019
London, United Kingdom
GBP 595 ≈USD 742
GBP 595 per day
+3 more options


This course is for people who have not used the social channels extensively, but want to start using them or improve how they use them. We do this through a mix of seminar and practical case exercises. This course focuses on how to use the core channels more effectively. It is not designed as a follow on to Implementing Social Media Campaigns.

Learning outcomes

  • Social media trends and implications for marketers
  • Social media usage statistics and trends
  • Steps for building a simple social media plan
  • The 4 stages of customer engagement
  • Channels to be used for acquiring new customers – influencing influencers and social ads
  • Channels to build participation and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram
  • Learn about tools that measure success and monitor social media mentions

Who should attend

For marketers who need to know more about social media, so they can assess its relevance, plan an approach or implement social media. Individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.