About the course
This course delves into the operational impact social media efforts have on the internal operations of an organization. The course will focus on how building a long-term plan to inform better decisions in the short term and also position organizations for future growth. After the initial phase of activity to implement social media technologies, organizations are faced with new challenges around redefining technology environments, workflow, collaboration, and management.
This course follows the communications professional through the stages once the initial wave of activity to implement social media ends and how to be a proactive thought leader in defining and implementing a social media strategic roadmap. Participants will focus on the elements of building a successful roadmap, which includes consideration of factors ranging from operational and infrastructure requirements to workflow and collaboration models as well as the impact technology decisions have on future possibilities. Participants will be able to make better long-term technology decisions, help organizations a position themselves for growth over time and become a proactive thought leader.
Upon completion of this course, successful students will be able to:
- Identify and describe the communications factors that affect organizational social media implementation
- Initiate and organize phased incorporation of social media use into existing communication structures
- Create an effective and extended communications road map for social media implementation
- Contribute to organizational communication decisions, growth management, and strategy discussions
Brittany Brown is the Community Manager for National Public Radio (NPR), where she is a part of the Audience Engagement & New Ventures team responsible for developing and executing a strategy to reach younger, diverse audiences. Prior to NPR, she was employed as a social media strategist for...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.