XCOM-704 Building A Sustainable Culture of Storytelling
School of Continuing Studies
How long?
- 14 days
- online
What are the topics?
School of Continuing Studies
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About the course
Everyone within a team or an organization must be part of the storytelling process if it is to be a sustainable strategy. Georgetown University research shows that two main components are present in groups with strong cultures of storytelling: mindset and appreciation for stories, as well as the capacity to create them. In this course, students first assess the current culture or storytelling within their own social impact setting. Through expert interviews, case studies and the sharing of experiences within the cohort, students will then choose custom strategies to employ that will work to build a culture of storytelling within their own setting.
Course Objectives
Learning Objectives
- Explain why organizational culture is important in a social impact setting
- Provide examples of strong cultures of storytelling
- Assess the current storytelling culture
- Identify storytelling opportunities and challenges
- Choose strategies to employ to build a culture of storytelling
Experts
John Trybus
John D. Trybus is a social strategist on a mission to help impact organizations embrace the blur—between sectors, functions, departments and human strengths—for good. He leads and manages Georgetown University’s Center for Social Impact Communication, a research and action center working to igni...
XCOM-704 Building A Sustainable Culture of Storytelling at School of Continuing Studies
Read more about Business Communication
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