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School of Continuing Studies

XCOM-702 - Designing Stories With Purpose and Emotion

Available dates

Mar 16—Apr 5, 2020
USD 1285


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About the course

Stories that effectively drive action on behalf of social impact issues--whether that action be to increase donations, activate partnerships, advocate for legislation, or motivate volunteers--must be designed with purpose and emotion. They cannot be haphazard. Students will gain practical hands-on knowledge as to how to strategically define the purpose of stories they wish to create that align with the overall objectives of their social impact organization or setting. They will also learn and evaluate the five essential building blocks of effective social impact stories--character, trajectory, authenticity, action-oriented emotions, and a hook--by analyzing practical examples from nonprofits, responsible businesses, and social movements.

Course Objectives

Learning Objectives

  • Define the purpose of the story
  • Develop a plan of action to guide story creation
  • Apply the five essential building blocks for effective social impact stories
  • Analyze social impact stories through the lens of the five building blocks

Trust the experts

John Trybus

John D. Trybus is a social strategist on a mission to help impact organizations embrace the blur—between sectors, functions, departments and human strengths—for good. He leads and manages Georgetown University’s Center for Social Impact Communication, a research and action center working to igni...


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