Who should attend
This course is designed for senior business leaders, executives, directors, managers, and entrepreneurs.
About the course
Increasing and sustaining profitability requires that you deliver unique value to consumers while guarding against competitive threats. Developing a successful strategy requires recognizing and planning for the specific challenges in your market so as to avoid costly mistakes, seize new opportunities, and raise long-run profits.
In this course, Professor Justin Johnson draws on his expertise and research to lead you through a variety of real-world examples and powerful frameworks to supercharge your strategy and profitability. You will assess both current and prospective market opportunities, and identify the specific needs of distinct customer segments within those markets. You will then strategize how best to create new value for your targeted customers, beyond what rivals offer. You will develop your organizational plan, identifying which resources and partners are essential for delivering value to your targeted consumers while also controlling costs. Finally, you will perform an in-depth competitive analysis of threats that might detract from your profits and develop tactics to mitigate these threats.
Participants who complete this course will be able to...
- Perform a market diagnosis to describe your target customers and determine how you can best create value for them
- Develop a plan to align your organizational resources with your value creation objectives
- Identify and assess threats to your organization's profits
- Select appropriate strategies to mitigate these and other threats you may encounter
Justin Johnson received his PhD from MIT and is currently a professor of economics at Cornell University''s Samuel Curtis Johnson Graduate School of Management. He teaches business strategy to the School''s MBA and Executive MBA students. He has worked with eCornell (a Cornell University subsidia...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.