Using Financial Analytics to Measure Core Business Performance
Weatherhead School of Management
What are the topics?
Weatherhead School of Management
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Full disclaimer.Read more about Business Analytics
Who should attend
Managers and directors of departments who are responsible for organizational or departmental profitability.
Those considering this program should also consider Making Strategic Financial Decisions. Together, these two programs provide an overview of accounting and financial concepts used to support effective operations and efficient utilization of resources from both an internal and external perspective.
About the course
Financial reports are a rich data source for analyzing the performance of any organization. This five-part webinar series uses real-life, corporate financial statements to demonstrate how they provide information that reveals the financial health of a business. Develop a solid understanding of what each basic financial statement represents and the techniques commonly utilized by investors to identify an organization’s financial trends and potential for growth. Managers will also benefit from recognizing how financial statements used by external parties reflect the results of internal decisions over time.
Topics
- The structure of accounting and rules for external financial reporting
- Differences between cash basis and accrual basis accounting
- The four primary financial statements
- Income statement
- Balance sheet
- Statement of equity
- Cash flows statement
- Key operating, investing, and financing activities captured in the financial reports
- Fundamental financial analysis techniques
- Horizontal and vertical analyses
- Ratio calculations including liquidity, asset management, solvency and profitability
- Taking a basic analysis a step further
- DuPont measures of return on assets (ROA) and return on equity (ROE)
- Introduction to valuation models and economic value added (EVA)
Learning Outcomes
As a result of attending this program, participants will be able to:
- Understand the basic information conveyed by each of the financial statements
- Evaluate the overall financial performance of an entity
- Analyze financial statement data to measure specific business activities and trends
- Appreciate the need for balancing the short-term and long-term stability of the firm
Experts
Thomas Schultz
Thomas D. Schultz is an Assistant Professor of Accountancy in the Haworth College of Business at Western Michigan University. Tom received his doctoral degree from the School of Accountancy & Information Management at Arizona State University, an MAS. from Northern Illinois University, and a ...
Using Financial Analytics to Measure Core Business Performance at Weatherhead School of Management
Read more about Business Analytics
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