Trucking Profitability Strategies

Terry College of Business

Terry College of Business


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Who should attend

  • Senior trucking professionals or rising trucking professionals.

Note: Unlike other programs, no suppliers or vendors attend this conference. * Attendance is restricted to asset-based trucking companies to maximize the learning and networking experience.

About the course

Trucking Profitability Strategies brings senior trucking professionals together to discuss best practices and emerging trends that can immediately improve performance and profitability and prepare participants for future opportunities and challenges. For 30 years this program has continued to feature leaders in trucking as presenters and panelists.


  • Driver Compensation & Accountability
  • Safety
  • Maintenance & Equipment Specs
  • Pricing & Analytics
  • Growth Strategies
  • Predictive Analytics
  • Opinions & Advice


Relevant, current knowledge of emerging trends in trucking that will help keep you competitive, knowledgeable, and able to capitalize on opportunities as they arise.

Day 1

11:00 Hospitality (snacks, fruit, water, and sodas) Pecan Tree Galleria

2:00 – 6:00 Registration Conference Registration Desk

4:00 – 5:00 Board Meeting Meeting Room A – 2nd Floor

5:00 – 6:15 Reception Pecan Tree Galleria & Courtyard

6:30 – 8:30 Dinner Keynote Speakers Magnolia Ballroom

8:30 – 10:30 Networking Pecan Tree Galleria

Day 2

6:30 – 8:00 Breakfast Magnolia Ballroom

8:00 – 8:05 Welcome Remarks

Benjamin C. Ayers, Dean and Earl Davis Chair in Taxation Terry College of Business Mahler Auditorium

8:05 – 8:15 Welcome and Opening Remarks

Ben Schill, Program Chair Trucking Profitability Strategies Conference Mahler Auditorium

8:15 – 9:15 Keynote Address (TBD) Mahler Auditorium

9:15 – 9:30 Break Hill Atrium

9:30 – 10:30 Drivers: Assets and Operations Moderator: Jim Subler, Classic Carriers Panelist:

Mahler Auditorium

10:30 – 10:45 Break Hill Atrium

10:45 – 12:00 Business Intelligence/Data Strategy Moderator: John McLaughlin, Freymiller Panelists:

Mahler Auditorium

12:00 – 1:30 Lunch

Keynote Speakers: Chris Spear, President & CEO, American Trucking Association Raymond Martinez, Administrator, Federal Motor Carrier Safety Administration Magnolia Ballroom

1:45 – 2:45 Market Disruptors Moderator: Kameron Wilson, Wilson Logistics Panelists:

Mahler Auditorium

2:45 – 3:00 Break Hill Atrium

3:00-4:15 Innovation Learning Session Moderator: Ben Schill, Paper Transport Panelists:

Mahler Auditorium

4:15 – 6:00 Networking Hill Atrium

6:15 Buses Leave for Dinner Front of Georgia Center

6:30 – 8:30 Reception and Dinner TBD

8:30 Buses Return to campus and hotel Front of TBD ​

Day 3

6:30 – 7:30 Breakfast Magnolia Ballroom

7:30 – 8:30 Equipment Moderator: Chad Norris, Howell’s Motor Freight Panelists:

Mahler Auditorium

8:30 – 8:45 Break Hill Atrium

8:45 – 9:45 Risk Management Moderator: Dutch Guest, LAD Truck Lines, Inc. Panelist:

Mahler Auditorium

9:45 – 10:00 Break Hill Atrium

10:00 – 11:30 Opinions & Advice Moderator: Pete Hill, Hill Bros. Transportation Panelist:

Mahler Auditorium

11:30 Adjourn & Box Lunches Hill Atrium


Ben Schill

Experience Company Name Paper Transport, Inc. Total Duration9 yrs 2 mos Vice President Dates EmployedJul 2016 – Present Employment Duration3 yrs 3 mos Director Dates EmployedAug 2010 – Present Employment Duration9 yrs 2 mos Director, Truckload Services Company Name Schneider National ...

Karen Smerchek

JP Hampstead from FreightWaves and Karen Smerchek, the President of Veriha Trucking, based in Marinette, Wisconsin, have a conversation about her second-generation leadership of the truckload carrier founded by her father. We also talk about the pros and cons of a national versus regional network...

Mike Eggleton

Experience Company Name Raider Express Total Duration 21 yrs 5 mos Title Vice President Dates EmployedMay 1998 – Present Employment Duration21 yrs 5 mos Title Vice President Dates EmployedMay 1998 – Present Employment Duration21 yrs 5 mos Education Texas Tech University Degree Name BAFi...

Benjamin Ayers

Education PhD, Accounting, University of Texas at Austin, 1996 MTA, Tax Accounting, University of Alabama, 1987 BS, Accounting, University of Alabama, 1986 Awards Ray Sommerfeld Outstanding Tax Educator Award, American Accounting Association, American Taxation Association, 2016 Outstanding Man...

Jim Subler

jim graduated from Versailles High School in 1972. He grew up in the trucking business and began working for his father, Basil Subler, from the time he was 12 years old. He worked his way up from dumping trash and being the wash boy to a mechanic. Jim bought his first truck in 1971 and today he i...

John McLaughlin

Strategic-minded leader with strengths in finacial planning and analysis, business processes, financial reporting, pricing models, financial and business management. Significant contributor to profitability and growth in the technology, telecommunications and transportation sectors. Empowering co...

Chris Spear

Chris Spear is a government relations specialist with over two decades experience on five continents, serving the transportation, energy and defense technology sectors. Mr. Spear is President and CEO of the American Trucking Associations, advocating public policy on behalf of the nation's trucki...

Raymond Martinez

Raymond P. Martinez is the current Administrator of the Federal Motor Carrier Safety Administration. From 2010 to 2018, Martinez served as the New Jersey Motor Vehicle Commission Chair and Chief Administrator in the Cabinet of Governor Chris Christie. He previously served as Deputy Chief of Proto...

Videos and materials

Trucking Profitability Strategies at Terry College of Business

From  $1,195

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.