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The Power of Innovative and Strategic Thinking

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About the course

Dr. Krippendorff presents his proven approach to developing innovative strategies to drive organizational and personal growth and success . This program will blend innovative techniques and strategic concepts with cognitive science to present a practical set of tools and best practices. Participants will learn three key strategies for strengthening their competitive advantage and five key strategies for generating new and innovative growth, Dr. Krippendorff will introduce the role that “strategic narratives” play in the design of a strategy. Participants will leave with a set of tools to help them consistently identify and seize opportunities others overlook.

Time Allocation - Topics

15% Understanding innovation

  • The core theory of innovation
  • Great innovators share an ability to see “Fourth Option®” strategies
  • The eight dimensions along which great organizations seek breakthrough strategies
  • The IDEAS framework

15% Imagine

  • Mental time travel
  • Why great innovations start with discontent
  • Thinking backward from the future
  • Asking the right strategic questions

15% Dissect

  • The 8 dimensions along which to look for new ideas (the 8P framework)
  • Identifying leverage points

25% Expand - Strengthen your core business and generate new growth

  • Lock up resources
  • Increase customer captivity
  • Build economies of scale
  • Move early to the next battleground
  • Coordinate the uncoordinated
  • Force a two-front battle
  • Be good
  • Create something out of nothing

15% Analyzing - Reaching strategic clarity

  • Four types of strategic ideas
  • Overcoming an organization’s natural tendency to ignore innovative ideas
  • From “crazy” ideas to “winning moves”

10% Sell

  • Four steps to wrap your strategy into a compelling communication
  • How to build buy-in from the right stakeholders

5% Recap and Q&A


Primary -- LEADERSHIP DEVELOPMENT: Adaptability, Creativeness, Initiative

Secondary -- PLANNING/ORGANIZING: Problem Identification, Selecting and Organizing Information, Analysis, Evaluating Alternative Solutions, Developing Specific Plans

Tertiary -- EXECUTING/CONTROLLING/EVALUATING: Decision Making, Coordination, Results Analysis

Trust the experts

Kaihan Krippendorff

Dr. Kaihan Krippendorff is a strategist, speaker, consultant, and best-selling author of four books, most recently Outthink the Competition (John Wiley, 2012). A former consultant with McKinsey & Company, he now writes one of the most popular blogs on, “Outthinkers”, and is re...


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