About the course
The Co-Operatives and Mutuals Strategic Development Program(CMSDP) has been designed by Winthrop Professor Tim Mazzarol, a recognised expert in his field, following extensive research into the needs of co-operative and mutual organisations.
This program is delivered as a three-day, face-to-face format, as well as a completely interactive virtual program over six 2.5 hour modules. The face-to-face program is fully comprehensive and allows for a deep dive into the individual issues and opportunities that face participants and their organisations. The virtual program delivers similar concepts, condensed to meet the needs of those who are unable to join the three day format. The virtual program includes a sixth module as a review and planning session.
The program will focus on the sustainability, performance, and resilience of co-operative and mutual organisations.
The Crucial Need for the CMSDP
While there are many general management and development programs on the market, most do not meet the specific requirements of this sector, which has acknowledged the need for a dedicated course which captures the unique nature of the co-operative enterprise business model.
Many aspects of the way co-operative and mutual enterprises are managed are similar to more conventional businesses. However, there are also many important differences. These relate to areas such as their governance, distribution of share capital and voting rights, human resources, communications, marketing and strategic purpose.
At the conclusion of the program participants should be able to:
- Compare and contrast the co-operative and mutual business model with that of investor-owned businesses
- Exhibit knowledge of the co-operative and mutual business model as it exists locally, nationally and internationally
- Demonstrate an ability to apply their understanding of co-operative and mutual enterprise business model dynamics to the solving of managerial problems
- Have greater insight into their personal leadership strengths and weaknesses and how they relate to their organisation’s imperatives
- Evaluate the impact, and make strategic decisions in relation to:
- government policies and legal environments
- competitive market dynamics
- social cooperation within their member community, and
- the impact of the natural environment
- Understand the nature of member loyalty and engagement within a co-operative and mutual enterprise and how to strengthen and retain member commitment.
- Module 1: Understanding Co-Operative and Mutual Business Models
- Module 2: Governance and Leadership in Member Owned Businesses
- Module 3: Marketing Our Co-Operative Advantage (MOCA)
- Module 4: Financing Co-Operative and Mutual Businesses
- Module 5: Legislative Structures and their Impact on Co-Operative and Mutual Enterprises
- Module 6: (Virtual only) Review and planning.
Tim Mazzarol is a Winthrop Professor specialising in entrepreneurship, innovation, small business management, marketing and strategy. He is a Qualified Practising Market Researcher (QPMR) with the Australian Market and Social Research Society (AMSRS). He is also an Affiliate Faculty member of the...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.