Supply Chain Management I (Online)

Eli Broad College of Business

Eli Broad College of Business


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Who should attend

This dynamic, instructor-led course is ideal for anyone who wants to expand their integrated supply chain management knowledge and skills— from analysts and managers to directors and vice presidents. Supply Chain Management I is designed to help new and seasoned professionals re-examine the foundational skills of managing an integrated supply chain, while fine-tuning their approach to complexity management.

About the course

A lack of customers means a lack of business. From raw materials to distribution, it’s your job to ensure that customers are satisfied so your business can compete in today’s global marketplace. Gain an integrated view of procurement,operations and logistics management, while also learning how to manage the flow of products from sourcing and acquisition through delivery to every customer.Explore the true scope, application and definition of supply chain management with thorough lectures and real-world applications. By the end of this eight-week 100% online course, you’ll understand how each functional component and its processes become one integrated operation to satisfy your customers’ needs.

What You’ll Learn

Fundamentals of Supply Chain Management (SCM)

  • Activities of SCM and how they integrate together to serve customers
  • Physical entities involved in SCM and key requirements to improving its performance
  • Types of supply chains matched with types of products
  • Value that can be obtained through effective supply chain management
  • Different perspectives of supply chain operations and management


  • What a process is, its characteristics and its impact on the overall supply chain
  • How innovation and supply chain work together to provide products to consumers
  • Process inhibitors and their impact on supply chain performance

Customer Service, Satisfaction and the Supply Chain

  • How to develop a customer-focused supply chain strategy for longevity
  • Ways to define customer satisfaction
  • Strategies to improve basic service elements


  • Cost reduction in the procurement process
  • Three stages of procurement strategy development
  • How to develop deep relationships with key suppliers critical to operation

Supply Chain Information Technology

  • Framework of supply chain information technology and the major components
  • How to balance the tradeoffs between supply and demand and resource constraints with advanced planning and scheduling (APS)

Anticipatory to Response-Based Business Models

  • Whether to have an anticipatory or response-based business model in the operation
  • Supply chain integration objectives, barriers and implementation challenges


  • What strategy to put in place based on the relationship between flexibility and the demands of the firm
  • Five practices that are foundational to achieving excellence in complexity management
  • Objectives, market characteristics and what it takes to succeed with four competitive, flexibility-based strategies


  • The roles and responsibilities of various institutions within channels of distribution
  • Distribution channel member functions
  • Logistical and marketing channel separation

Planning & Forecasting

  • Effective demand, production and logistics planning
  • Forecast elements and major influencing factors
  • How product characteristics influence the need to forecast
  • Improve forecast accuracy with more collaborative planning, forecasting and replenishment (CPFR) between supply chain partners
  • Keys to successful sales and operations planning (S&OP) implementation

Supply Chain Globalization

  • Four stages of globalization strategies
  • Successful global supply chain integration requirements
  • Operational considerations of international trade


8 Week Course

Applied Supply Chain Management

  • What is Supply Chain Management
  • The Importance of Supply Chain Management
  • Matching Supply Chains with Products
  • Supply Chain Value Adds

Views of Supply Chain Management

  • Ways to View Supply Chain Management
  • Interview: Integrated Supply Chain Management
  • What is a Process?
  • Innovation
  • Theory of Constraints
  • Supply Chain Information Technology

Customer Service and Channels

  • Customer Service
  • Customer Satisfaction
  • Channels of Distribution
  • Service

Business Models and Sourcing

  • Anticipatory to Response-Based Business Models
  • Purchasing vs. Procurement
  • Procurement Strategies
  • Building Deep Supplier Relationships

Manufacturing and Integrated Planning

  • Manufacturing Strategy Part I
  • Manufacturing Strategy Part II
  • Flexibility
  • Total Integrated Planning
  • Sales and Operations Planning (S&OP) Part I
  • Sales and Operations Planning (S&OP) Part II

Forecasting and Woodmere Case

  • Forecasting
  • Collaborative Planning, Forecasting & Replenishment (CPFR)
  • Woodmere Introduction
  • Woodmere Solution

Advanced Planning and Scheduling (APS)

  • Concepts and Framework
  • Demonstration
  • Challenges and Benefits
  • Demand and Supply Planning
  • Using Software and Planning Charts
  • Six Components

Supply Chain Globalization

  • Supply Chain Globalization: Rationale and Key Strategies
  • Supply Chain Globalization: Requirements and Challenges
  • Supply Chain Globalization: Operational Differences
  • Supply Chain Globalization: Potential Hidden Costs
  • Supply Chain Globalization: Total Cost Strategy

Supply Chain Management I (Online) at Eli Broad College of Business

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