Strategic Communication to Stakeholders

Northwestern University in Qatar

How long?

  • 3 days
  • online

What are the topics?

Northwestern University in Qatar

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About the course

Stakeholder engagement is an important managerial function in all types of organizations. In this course, we show how managers can use the power of strategic communication to engage effectively with stakeholders both in good times and in times of crisis. We will discuss how to identify the most important stakeholders; how to determine their needs and expectations; how to set up effective communication channels; what types of proactive and reactive communication should be developed to engage with stakeholders; and we will see examples of how organizations use strategic communication to engage with stakeholders successfully on a variety of media platforms. Importantly, we discuss how the shift from traditional to digital media has changed the way organizations should communicate strategically with key internal and external stakeholders.

Experts

George Anghelcev

George Anghelcev returns to Northwestern University in Qatar as associate professor in residence in the Journalism & Strategic Communication Program. Anghelcev served as a visiting professor at NU-Q in 2016. He joins NU-Q from Pennsylvania State University where he served as a tenured associa...

Strategic Communication to Stakeholders at Northwestern University in Qatar

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

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Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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