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The Chartered Institute of Marketing

Strategic Brand Management

Oct 28—29, 2019
2 days
London, United Kingdom
GBP 1315 ≈USD 1659
GBP 657 per day
Nov 18—19, 2019
2 days
Manchester, United Kingdom
GBP 1315 ≈USD 1659
GBP 657 per day
Nov 25—26, 2019
2 days
London, United Kingdom
GBP 1315 ≈USD 1659
GBP 657 per day

How it works

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Description

This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Learning outcomes

Part one: Brand importance

  • What is a brand?
  • Why do I need a brand?
  • Brand value.

Part two: Brand creation

  • Brand focus.
  • Brand strategy.
  • Brand culture.

Part three: Brand implementation

  • Brand design.
  • Brand identity.
  • Brand experience.

Part four: Brand sustainability

  • Employer Branding.
  • Brand standards.
  • Brand protection.
  • Brand delivery.

Who should attend

This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Experts

Paul Hitchens is a Brand Consultant, TEDx Speaker and author of three popular books on Brand Management: 'Brand Management In A Week' (2016), 'Successful Brand Management' (2014) and 'Create The Perfect Brand’ (2010) all published by Hodder & Stoughton. Brand Spokesman Paul is a TEDx Speake...

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