Strategic Account Management

Rotterdam School of Management

How long?

  • 3 days
  • in person

Rotterdam School of Management

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Who should attend

You will benefit from the Strategic Account Management programme if you are a:

  • strategic account manager
  • strategic account team member
  • account executive or senior account manager
  • sales manager or sales director responsible for maintaining and growing business with strategic customers
  • global account manager, key account manager, or international account manager
  • manager in a business development role.

About the course

Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.

Learn how to drive value proactively

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to bring of strategic account management to your company. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to implement a plan for managing accounts strategically.

Learning objectives

During the programme, you will:

  • gain a comprehensive understanding of strategic account management challenges from internal and external perspectives
  • learn the analytical, strategic and interpersonal skills required to manage key customers in a tough climate, including how to better recognise and define customer issues, and how to effectively communicate key messages across your customers’ organisations
  • develop your own action plan, tailored to your business situation
  • receive coaching from leading professors and executives from top multinationals
  • share the latest knowledge and experiences with peers, and extend your professional network.

Experts

Javier Marcos Cuevas

Javier is an inspiring management educator, researcher and consultant with 20 years of experience working in academia, consultancy and in multinational corporations. He holds positions as Senior Industrial Fellow at the University of Cambridge IfM ECS, and Visiting Fellow at Cranfield School of ...

Nicolaas Smit

Inspirational boardroom partner with strong business and technology background and a passion for creating new business results. Expert generalist creating clarity and direction in complex situations and bringing organizations together. Specialist in sales leadership development in the areas of Ke...

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Strategic Account Management at Rotterdam School of Management

From  EUR 3 100$3,744
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

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