Compare courses
Asper School of Business

Speaking as a Leader

Add course to comparison
Executive Education - Speaking as a Leader
This course has no confirmed dates in the future. Check out relevant courses from other schools.

Relevant courses

Course format
Max price
Starting after
Ending before


Why This Program?

In this course, you will explore a communications approach that will enable you to present your ideas so that others are inspired to act on them. You'll work with an experienced communication coach from the Humphrey Group Inc., who will guide you to speak with a clear message, persuasive structure, and compelling language. To ingrain your learning, the program includes hands-on presentation workshops in formal, informal and off-the-cuff situations. You will also create scripts, work on delivery and practice handling Q&As. Your skill development will be enhanced by videotaped feedback and guidance by your communications coach.

Upon completion of this program, you will:

  • View all communication through the lens of leadership
  • Move from an informational to an inspirational style when presenting ideas
  • Analyze your audience, and engage them with a grabber
  • Structure, develop and deliver powerful messages that drive home your points
  • Employ strong, confident language to project a leadership image
  • Develop visuals that present ideas, rather than information
  • Use body language, eye contact and voice to convey your message
  • Turn questions into opportunities to present ideas
Fuqua School of Business

Communication for Leaders

Add course to comparison
Dorie Clark - Presentation Skills

Next dates

May 7—10
4 days
Durham, North Carolina, USA
USD 5100
USD 1275 per day

Unsure if this course is right for you? Connect with our experts to get unbiased course recommendations.

Schedule a call


Today’s multi-platform media environment creates unique issues whether you’re navigating a communications crisis or building your brand. When your audience is diverse—culturally, generationally, geographically, or philosophically—agility in messaging becomes even more important. Designed for professionals who seek to increase their influence, Communications for Leaders teaches disciplined communications strategies that can improve your performance in different contexts. Experience with social media is not required.

Program Format

Over 3 days you’ll learn from a mixture of lecture, class discussion, and interactive exercises. You’ll have opportunities to practice and refine public speaking skills, manage Q&A, address the media, and work through a crisis situation, ensuring you gain practice in working with course concepts.


As a leader, what you say can inspire, persuade, and influence when you embrace the opportunity to communicate with confidence and credibility. This program will enable you to command attention with confidence and clarity, tailor your message, answer tough questions from multiple sources, and define your public persona via social media.


Presenting with Power

  • Prepare and present a 5 minute presentation on a topic related to your professional life for videotaping.
  • Receive immediate feedback from faculty and cohort members.
  • Watch videos of other leaders’ speeches to analyze self-perception versus audience perception of presentations.

Leading and Communicating Through Crisis

  • Determine communication weak spots and how to protect your brand.
  • Master how to prepare for and recover from a crisis.
  • Rehearse how to control the media's agenda.
  • Learn when and how to release negative information.
  • Practice message discipline throughout your organization.
  • Develop communications strategies for dealing with crises.

Embracing the Power of Social Media

  • Which social media channels have the greatest ROI.
  • Create a LinkedIn profile that sets you apart.
  • Create relevant and engaging content for blogs and other outlets.
  • Determine if your social media efforts are successful.
  • Balance your online personal brand with your organization's brand.
  • Review and analyze your online influence level.
  • Position yourself as a thought leader through social media.

Answering the Tough Questions

  • Prepare for media interviews or any difficult meeting where your leadership may be challenged.
  • Develop and stay on message.
  • Crowdsource questions.
  • Handle difficult questions.

Program Objectives

At the conclusion of the program you’ll be able to:

  • Build personal and corporate trustworthiness and credibility through communication.
  • Refresh and practice presentation skills for engagement and impact.
  • Incorporate feedback to increase your confidence.
  • Develop communication strategies that are consistent and disciplined.
  • Manage "hot-seat" questioning from sympathetic and adversarial audiences.
  • Create a crisis communications strategy.
  • Evaluate which social media channels will give you the best ROI.
  • Learn how to use LinkedIn and Twitter to support your communication strategy.
  • Analyze your online influence level.
  • Position yourself and your organization as experts.
  • Balance your online personal brand with your organization's brand.

Who should attend

Professionals who interface with the public or other stakeholders, tailor their message to their various audiences, or those at any level who want to command attention and increase their personal and professional presence.

Show more