Social Media in HR: From Policy to Practice

eCornell

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  • online
  • on demand

eCornell

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Who should attend

  • HR generalists
  • HR managers
  • Communications managers
  • Professionals responsible for the effective use of social media in an organization

About the course

The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University’s ILR School prepares you to get the most from today’s online technology. Learn policy best practices and tools to boost results from remote teams, bring your organization closer to top talent, and personalize your employer brand.

This program consists of three two-week courses that provide HR professionals with the skills they need to develop a smart, beneficial social media strategy for their organizations. Learn best practices in uses, opportunities and benefits as well as risks, and ways to develop and implement policies from experts with the ePolicy Institute, Ethics Resource Center, and SHRM. Then, learn approaches and tools for using social media to strengthen your employer brand, both in competing for top talent outside your organization and in engaging and retaining your existing employees. HR leaders from global organizations like Citi, IBM, Aetna, and Boeing provide strategies and practical guidance for using online tools to support and manage productive, high-performing remote teams.

COURSES

  • Designing and Implementing Effective Social Media Policy

Driving internal social media strategy is a great way for HR to demonstrate value with executive leadership, and exert influence in the company across multiple functions such as marketing, sales, and communications. According to the SHRM 2012 Social Media Survey, 40% of organizations have a formal social media policy, and out of that 44% rely on HR to drive and enforce that policy.

This course explores current and anticipated trends in social media. With the help of several examples and expert advice, you will create a series of "frameworks" to assist you in thinking through the best approach towards developing solid and well thought-through social media policies.

  • Finding and Managing Talent Through Social Media

In this course, you will explore how to effectively attract and retain talent by creating a powerful employment brand that resonates with different parts of the workforce, and theory on effective selection of employees based on concepts of job and organizational fit. Through the business school approach of case studies you will apply the theories and uses of social media tools to your own organization. Explore how social media is shaping up to continue to be valuable to the HR professional, and apply this knowledge to your recruiting and retention activities today.

  • Creating and Sustaining Remote Work Programs

This course is designed to expose you, the HR professional, to current practices and future trends in remote work and key "success factors" for remote work programs that you will be able to apply in your own organizations. Assess alignment of remote work with business goals, determine the best fit for your own organization and ensure measurable results. During the course, you will examine changes in leadership and technology to ensure a successful transition to virtual work environment.

KEY COURSE TAKEAWAYS

  • Make a persuasive case for an effective social media policy
  • Create a plan for developing and deploying a social media policy in your organization
  • Develop effective policy that protects your organization from the risks of social media while enabling employees to innovate more effective ways to accomplish work
  • Determine the value proposition for your organization’s brand
  • Develop a social media communication plan to attract talent to your organization
  • Design social media actions to select external and internal talent
  • Make the business case for using remote work in support of your organization’s strategy
  • Assess the current technology infrastructure and forecast future technology needs for a remote work program

WHAT YOU'LL EARN

  • Social Media in HR: From Policy to Practice Certificate from Cornell ILR School
  • 24 Professional Development Hours (PDHs)
  • 18 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification

Experts

Christopher Collins

Christopher J. Collins is an Associate Professor of Human Resource Management and Director of CAHRS in the ILR School at Cornell University. He earned his Ph.D. in Organizational Behavior and Human Resources from the Robert H. Smith School of Business at the University of Maryland. Dr. Collins''...

Brad Bell

Bradford S. Bell is an Associate Professor of Human Resource Studies and Director of Human Capital Development and Executive Education in the School of Industrial and Labor Relations at Cornell University. He received his B.A. in Psychology from the University of Maryland at College Park and his ...

Steven Miranda

Steve is an accomplished executive with a global background in Executive Management, Human Capital Development, Strategic Planning and Technology Design and Delivery. He has extensive experience in the conversion of innovative ideas into commercially and organizationally viable products and servi...

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Social Media in HR: From Policy to Practice at eCornell

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