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Social Media in HR: From Policy to Practice

Experience eCornell: Online Education From Cornell University
On demand
USD 1800

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The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University’s ILR School prepares you to get the most from today’s online technology. Learn policy best practices and tools to boost results from remote teams, bring your organization closer to top talent, and personalize your employer brand.

This program consists of three two-week courses that provide HR professionals with the skills they need to develop a smart, beneficial social media strategy for their organizations. Learn best practices in uses, opportunities and benefits as well as risks, and ways to develop and implement policies from experts with the ePolicy Institute, Ethics Resource Center, and SHRM. Then, learn approaches and tools for using social media to strengthen your employer brand, both in competing for top talent outside your organization and in engaging and retaining your existing employees. HR leaders from global organizations like Citi, IBM, Aetna, and Boeing provide strategies and practical guidance for using online tools to support and manage productive, high-performing remote teams.


  • Designing and Implementing Effective Social Media Policy
  • Finding and Managing Talent Through Social Media
  • Creating and Sustaining Remote Work Programs


  • Make a persuasive case for an effective social media policy
  • Create a plan for developing and deploying a social media policy in your organization
  • Develop effective policy that protects your organization from the risks of social media while enabling employees to innovate more effective ways to accomplish work
  • Determine the value proposition for your organization’s brand
  • Develop a social media communication plan to attract talent to your organization
  • Design social media actions to select external and internal talent
  • Make the business case for using remote work in support of your organization’s strategy
  • Assess the current technology infrastructure and forecast future technology needs for a remote work program


  • Social Media in HR: From Policy to Practice Certificate from Cornell ILR School
  • 24 Professional Development Hours (PDHs)
  • 18 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification

Who should attend

  • HR generalists
  • HR managers
  • Communications managers
  • Professionals responsible for the effective use of social media in an organization


Overview Christopher J. Collins is an Associate Professor of Human Resource Management and Director of CAHRS in the ILR School at Cornell University. He earned his Ph.D. in Organizational Behavior and Human Resources from the Robert H. Smith School of Business at the University of Maryland. Dr....
Bradford S. Bell is an Associate Professor of Human Resource Studies and Director of Human Capital Development and Executive Education in the School of Industrial and Labor Relations at Cornell University. He received his B.A. in Psychology from the University of Maryland at College Park and his ...


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USD 1800

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