Who should attend
This training course provides an introduction to sales for anyone new to selling or with no previous sales training. As a company, we offer a choice of sales training course to meet different sales capabilities as well as bespoke training programs to meet specific organizational goals.
About the course
This training program teaches basic selling skills, introducing participants to tools and techniques for selling in a way that makes it easy for buyers to buy. It is designed to build confidence in making the initial contact with the potential client or customer.
To underpin our sales training, we help participants to understand the psychology and principles of buying and selling.
## Course Objectives
By the end of this two day training course, the participants will have:
Understood how customers buy and the sales process to match the buying cycle
Recognized their beliefs about selling
Created a great first impression and professional opening to a sales conversation
Demonstrated how to build rapport with a customer to cement a trusting relationship
Demonstrated how to listen effectively and to ask questions to uncover customer needs and opportunities
Practiced introducing services as benefits to meet needs
Acquired some successful strategies for handling customer concerns and objections
Practiced gaining commitment from customers
## Course Outline
The psychology and principles of selling
Building trust and rapport
Questioning and listening to uncover customer needs
Features and benefits
Handling concerns and objections
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.