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eCornell

Restaurant Revenue Management

Available dates

On demand
Online
USD 3600

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About the course

Strategic restaurant revenue management is a critical ingredient in your recipe for profitability. But using a proven system to manage key dining variables has impacts beyond revenue—it has a ripple effect on customer service. Creating optimal dining flows, table mixes, and pricing helps you meet customer needs better than ever before.

This certificate program consists of five two-week courses that cover the fundamentals of successful revenue management, providing practical guidance for implementing a restaurant revenue management strategy. Learn to optimize occupancy, table mix, meal duration, and pricing. Then, bring it together with a proven process for implementing a revenue management strategy that boosts profits. Finally, learn additional tools for diagnosing and resolving operational problems and for improving the customer service experience.

COURSES

  • Introduction to Restaurant Revenue Management
  • Managing Revenue with Service Cycle
  • Managing Revenue with Table Mix
  • Managing Revenue with Pricing
  • Utilizing Income Statements and Operational Data

KEY COURSE TAKEAWAYS

  • Create an income statement that records the information that is critical to your specific type of restaurant
  • Interpret your data, identify trends, and catch issues that can have a positive or negative impact on your operation
  • Analyze your financial and performance information to identify, implement, and evaluate improvement solutions
  • React to the advantages and disadvantages of a restaurant reservation system
  • Analyze and identify the factors that will help you improve occupancy rates and control meal duration
  • Develop the skills you’ll need to determine each stage of the customer’s dining experience
  • Apply strategies to accommodate arrival patterns and manage occupancy and meal duration
  • Provide guidance on how to implement strategies that will be most profitable
  • Use variable-pricing approaches to develop recommendations for improving revenue

WHAT YOU'LL EARN

  • Restaurant Revenue Management Certificate from Cornell Hotel School
  • 40 Professional Development Hours (PDHs)

Who should attend

Foodservice professionals responsible for their organization's financial performance

Trust the experts

Sheryl Kimes

Education Qualifications PhD, Operations Management, University of Texas at Austin, 1987 MBA, New Mexico State University, 1983 MA, Public Administration, University of Virginia, 1977 AB, Political Science and Mathematics, University of Missouri, 1975 Academic Experience Visiting Professor,...

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