Available dates

On demand
Online
USD 3600

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About the course

This certificate program prepares you to succeed as a product manager in any industry. You will follow a product through its entire life cycle, from scoping the product to launching it. Starting by studying the product manager role and the cross-functional team that supports a product, you will learn to successfully scope and kick off a project for a new product. You will learn to identify and target customer needs and develop user stories while managing and prioritizing project needs based on your market research and go-to-market plan. You will then work through product design and development, outlining requirements and the product feature roadmap, creating prototypes, analyzing feedback, and tracking the process itself. Finally, you will follow the product to and post go-live, tracking and improving your product in the market.

  • Preparing for Success as a Product Manager
  • Managing Product Teams
  • Identifying and Targeting Customer Needs
  • Prioritizing for Product Roadmaps
  • Designing and Developing Products
  • Managing the Product Lifecycle

KEY COURSE TAKEAWAYS

  • Manage a product development team
  • Identify and target customer needs to inform product design
  • Develop user stories using a variety of tools
  • Identify and select appropriate development methodologies (waterfall, agile, lean, etc.)
  • Create a product roadmap
  • Perform market research to develop a product business case
  • Design and develop a product
  • Manage a product life cycle

Who should attend

  • Product managers and aspiring product managers
  • Tech leaders
  • Product marketing managers
  • Engineers
  • Software developers
  • UX and web design professionals
  • Project managers
  • Entrepreneurs

Trust the experts

Andrea Ippolito

Andrea Ippolito is a Lecturer and Executive Director of the Engineering Management Program at Cornell University. She recently completed her role as the Director of the Innovators Network at the Department of Veterans Affairs and she previously served as a Presidential Innovation Fellow at the VA...

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