Predictive Analytics

Wake Forest University School of Business

What are the topics?

Wake Forest University School of Business

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Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Who should attend

The program is ideal for individuals and teams wishing to advance their careers and organizations. Business analysts, data analysts, financial analysts, analytics managers, program or project managers, and other analytics leaders will be comfortable with the course content, pace, and challenge.

This course assumes only prior knowledge of high-school algebra.

About the course

Getting started in predictive analytics takes thoughtful planning and a little time, but it’s a necessary tool that virtually any business can implement. Being committed to an approach or model is key, as is the willingness to invest the time and resources needed to achieve success. Ultimately, predictive analytic models can help businesses acquire, manage, and grow new and existing customers.

Using techniques such as data mining, statistical modeling, machine learning, and even artificial intelligence, predictive analytics helps analyze existing data to make future predictions. We can generate future insights with more certainty, and more reliably forecast scenarios, trends, and behaviors. “Predictive analytics is receiving significant support and direct funding from many organizations and industry sectors”, says Dr. Jeff Camm, Associate Dean of Business Analytics at Wake Forest’s School of Business.

Faculty have designed this program for individuals and analytics teams to gain immediate and practical skills to solve pressing business problems and challenges. We will analyze a business cases and use the tools of business analytics to immediately create value in any organization. This program will be offered virtually with all content delivered online.

This program is part two of a series of three open enrollment analyst-based programs leading to a Certificate in Analytics for Analysts. This certificate program offers a unique multi-day deep dive across the entire analytics ecosystem and culminates in a short Analytics Capstone Project. Please note: each program can be taken individually to gain critical knowledge and skills, or, combined as a certificate.

What You’ll Learn:

  • Understand how to look at data and gain needed insights to move your business forward.
  • Improve and enhance your ability to forecast and make sound, predictable recommendations with data
  • Explore statistical methods and machine learning techniques to identify the likelihood of future outcomes based on historical data.
  • The right questions to ask in challenging assumptions of analytics and AI
  • How to use frameworks and tools to recognize the power and potential of data in driving competitive advantage.
  • How data can be used effectively from diverse industries and functional areas by networking with peers

Experts

Tonya Etchison Balan

Tonya Etchison Balan is an Associate Teaching Professor in the School of Business at Wake Forest University. She received her undergraduate degree in Mathematics and her Ph.D. in Statistics from North Carolina State University. Dr. Balan has extensive experience as a practicing statistician worki...

Predictive Analytics at Wake Forest University School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.