Who should attend
The program is ideal for individuals and teams wishing to advance their careers and organizations. Business analysts, data analysts, financial analysts, analytics managers, program or project managers, and other analytics leaders will be comfortable with the course content, pace, and challenge.
This course assumes only prior knowledge of high-school algebra.
About the course
Getting started in predictive analytics takes thoughtful planning and a little time, but it’s a necessary tool that virtually any business can implement. Being committed to an approach or model is key, as is the willingness to invest the time and resources needed to achieve success. Ultimately, predictive analytic models can help businesses acquire, manage, and grow new and existing customers.
Using techniques such as data mining, statistical modeling, machine learning, and even artificial intelligence, predictive analytics helps analyze existing data to make future predictions. We can generate future insights with more certainty, and more reliably forecast scenarios, trends, and behaviors. “Predictive analytics is receiving significant support and direct funding from many organizations and industry sectors”, says Dr. Jeff Camm, Associate Dean of Business Analytics at Wake Forest’s School of Business.
Faculty have designed this program for individuals and analytics teams to gain immediate and practical skills to solve pressing business problems and challenges. We will analyze a business cases and use the tools of business analytics to immediately create value in any organization. This program will be offered virtually with all content delivered online.
This program is part two of a series of three open enrollment analyst-based programs leading to a Certificate in Analytics for Analysts. This certificate program offers a unique multi-day deep dive across the entire analytics ecosystem and culminates in a short Analytics Capstone Project. Please note: each program can be taken individually to gain critical knowledge and skills, or, combined as a certificate.
What You’ll Learn:
- Understand how to look at data and gain needed insights to move your business forward.
- Improve and enhance your ability to forecast and make sound, predictable recommendations with data
- Explore statistical methods and machine learning techniques to identify the likelihood of future outcomes based on historical data.
- The right questions to ask in challenging assumptions of analytics and AI
- How to use frameworks and tools to recognize the power and potential of data in driving competitive advantage.
- How data can be used effectively from diverse industries and functional areas by networking with peers
Tonya Etchison Balan is an Associate Teaching Professor in the School of Business at Wake Forest University. She received her undergraduate degree in Mathematics and her Ph.D. in Statistics from North Carolina State University. Dr. Balan has extensive experience as a practicing statistician worki...
Read more about Business Analytics
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.